'Shark Tank': Where is Dating By Blaine now? CEO Blaine Anderson's company is valued at $3 million in 2024
AUSTIN, TEXAS: Blaine Anderson, a prominent figure in the dating coaching industry, has achieved remarkable success with her company, Dating by Blaine, boasting a $3 million business currently.
She went into 'Shark Tank' wanting to make a deal with shark Mark Cuban, and that’s exactly what she left with. Anderson expressed admiration for Mark, describing him as an exemplary role model for the type of men she works with. "He has it all, you know? He has a marriage, he has a family, he has a successful business,"
Now with her new mentor, she has continued to change the lives of more men.
Founded by Blaine Anderson, Dating by Blaine is a premier dating counseling business dedicated to assisting extraordinary men in finding their ideal life partners. The company emerged after Blaine faced job loss as a travel agent during the pandemic.
Determined to turn adversity into opportunity, Blaine channeled her passion for relationships and love into creating a thriving venture aimed at guiding men towards fulfilling and meaningful romantic connections.
Through personalized coaching and expert guidance, Dating by Blaine has empowered more than 3000+ clients currently to navigate the complexities of modern dating with confidence and clarity.
What happened to Dating By Blaine on Shark Tank?
Entrepreneur Blaine Anderson made her pitch on 'Shark Tank' Season 15, seeking $100,000 in exchange for a 2% stake in her company.
Blaine highlighted the challenges of modern dating in an era dominated by texting and swiping, where finding love can be difficult for many individuals. She goes on to highlight how her texting course teaches men the art of communication to successfully navigate the dating scene.
Her primary offering, the dating master class priced at $1295, has proven popular among men seeking to enhance their dating skills. The course, a pre-recorded online program with some personalized profile-building assistance, allows flexibility for participants to progress at their own pace.
Her success story impresses the Sharks as she reveals her impressive sales figures since starting her venture in mid-2020. With total sales reaching $2.2 million, she showcased consistent growth, from $22,000 in 2020 to a projected $1.5 million in 2023.
When questioned by Lori Greiner about why she focuses solely on men, Blaine explains that she needed to target a specific audience initially. Kevin probes further, asking what qualifies her as an expert in the field.
Blaine Anderson attributes her expertise to her passion for relationships and her innate interest in love. She recounts how she found her footing in the industry after losing her job as a travel agent during the pandemic.
Inspired by her husband's suggestion to create a course, Blaine delved into the world of dating apps, posing as a dating coach and receiving invaluable feedback from hundreds of emails. Despite the presence of other dating coaches, Blaine asserts her position as a leader in the field.
What is the story behind Dating By Blaine?
Blaine Anderson, the founder of 'Dating By Blaine,' revealed that her journey into the dating advice business began during her time as an undergraduate student at the University of Arizona.
Her guy friends often sought her guidance regarding their relationships with her sorority sisters. Providing dating advice was a skill that came naturally to Anderson Blaine.
Reflecting on her early experiences, Anderson shared, "I would look at my friends’ dating apps, like guys who I knew were really awesome, and I look at their dating app and be like, 'This is not showcasing you well.' So, I would help them edit it and then they would get way better results, and I was like, ‘OK, I'm kind of good at this.’”
When Anderson decided to officially start her business in Austin in 2020, she turned to dating apps to find potential clients beyond her immediate circle. Recognizing that single men frequented dating apps, she began reaching out to them to offer her services.
She recalled her approach, saying, “I was like, you know, 'Where do I find potential customers, outside my friends?' And so I thought, 'OK, where are single guys hanging out?' OK, on dating apps.”
This proactive outreach led to her first eight clients, marking the inception of 'Dating By Blaine.' Today, Anderson leverages her extensive following on Instagram and TikTok, with millions of views on her videos, to expand her reach and connect with more potential clients.
Dating By Blaine's founder Blaine Anderson talks about 'building a course' driven by customer needs
With potential and passion fueling her ambitions, Blaine faced the daunting task of turning her concept for a dating course into a viable reality, tailored to the needs of her future students, and acquiring coaching clients.
Recognizing that success wasn't solely about her vision, Blaine advises aspiring entrepreneurs to shift their focus towards understanding the "desires of the people" they aim to serve.
In an interview, Blaine emphasizes the importance of staying grounded and prioritizing what truly matters: validating one's idea and connecting with potential customers. She cautions against getting lost in the minutiae that could delay progress.
Blaine stresses, "You might get caught up in feeling like you need to make a website and figure out branding and a name. No, you don't. You need to figure out who your customer is and confirm that somebody is going to give you money for what you want to sell."
What is Dating By Blaine's founder Blaine Anderson currently upto after appearing on 'Shark Tank'?
Since her appearance on 'Shark Tank', Blaine Anderson, the founder of Dating By Blaine, has been exceptionally busy and successful.
Blaine's revenue has soared and has totaled over $3 million since the inception of her company in 2021. She has also grown her social media following from zero to over 590,000, showcasing her expertise and attracting a large audience.
Blaine Anderson has made a significant impact by helping over 3,000 individuals improve their dating skills through her coaching programs. Her website boasts over 100 positive reviews from satisfied clients who have benefited from her services.
Blaine currently offers a range of coaching programs tailored to different needs, including Texting OS, Online Dating OS, Dating Masterclass (combining Texting OS and Online Dating OS), and Jumpstart Your Dating Life (including all coaching offerings and access to future courses), catering to individuals at various stages of their dating journey.
Her commitment to helping others find success in their dating lives and her impressive appearance in 'Shark Tank' has solidified her position as a respected coach in the dating field.
Dating By Blaine conducts QnA sessions every day giving 'free advice' to young men on her Instagram
Blaine Anderson frequently hosts Q&A sessions on her Instagram page Dating By Blaine. She offers free advice to young men and has garnered a wide audience, reaching millions of individuals each month across her social media platforms.
Blaine has utilized her platform to create and share informative videos tailored to men seeking dating advice. Covering topics such as "How to ask a girl out," "Signs she likes you," and "How to text a girl," these videos provide valuable insights and practical tips for navigating various aspects of dating.
Blaine's expertise and guidance have also been recognized and featured in reputable publications such as the New York Times, Wall Street Journal, Forbes, Psychology Today, and others.
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'Shark Tank' Season 15 airs on Fridays on ABC at 8 pm ET. For those who missed the episode, it will be available on demand the following day and on Hulu. Additionally, viewers can explore past seasons and episodes on Amazon Prime Video and iTunes.