'Shark Tank' Season 15: Snow in Seconds scores a deal, but fails to impress viewers with originality
LOS ANGELES, CALIFORNIA: 'Shark Tank' was transformed into a winter paradise owing to a new pitch that was true to the spirit of the season.
Snow in Seconds was one of the goods featured in Season 15, Episode 8, and it does exactly what it says on the box (or bag, in this case).
The firm specializes in water-activated synthetic snow, allowing customers to add a decidedly wintery touch to any space, from a dollhouse to a whole front yard — even if the seasonal weather isn't cooperating.
Before Snow in Seconds, some 'Shark Tank' viewers were already aware of the notion of artificial snow and rushed to social media to express their displeasure with the lack of uniqueness of the product.
Snow in Seconds is a unique concept, yet most 'Shark Tank' watchers have seen artificial snow before, whether as a Christmas stuffer, on the shelf of their local department store's toy section, or elsewhere. In contrast to certain other companies that it characterizes as knockoffs, the firm has earned a reputation as a well-established and well-known provider of artificial snow since its start.
"Other brands try to sell the same substance in baby diapers and industrial cleaning supplies as instasnow or instant snow, beware of these rip off sites," according to a cautionary note on the company's website.
Snow in Seconds claims that what distinguishes their product from competitors is how much their snow increases in size while maintaining the right texture.
However, Reddit fans wrote, "The snow junk is nothing new, they didn't invent it, and there are tons of other sellers with the exact same thing....just go search for instant snow kits."
On X, fans also argued, "It's not really seasonal if you take it too Australia."
@ABCSharkTank it's not really seasonal if you take it too Australia. #sharktank @LoriGreiner #snowinseconds
— MikeyinNM (@MikeyinNm) December 9, 2023
However, some fans also feel they are targeting a particular sector, "Yes the packaging is great and bulk sales for movies cool. A lil more help and you could be the sole supplier for all Holiday films. Glad you took the deal." Another Redditor wrote, "Snow in Seconds took a Sharky offer but will likely do well with Barbara."
Yes the packaging is great and bulk sales for movies cool. A lil more help and you could be the sole supplier for all Holiday films. Glad you took the deal #SharkTank
— J. Seaberry (@JJSea) December 9, 2023
Which Shark invested in Snow in Seconds?
After a brief hiatus for Thanksgiving, viewers were treated to a fresh 'Shark Tank' show on Friday, December 8, with some brand-new goods on exhibit. Snow in Seconds was one of these goods.
Jonathan Dusing, a company owner, wants to lure the Sharks to a delightful Christmas treat just in time for the festive season. And he did just that!
Barbara Corcoran became the panel's lone investor to cooperate with Snow in Seconds.
Snow in Seconds aims to dominate movie sets as sole supplier with 'Shark Tank' deal in sight
This fake snow has become a mainstay in several businesses, notably during the holiday season, for children's amusement and festive decor.
Snow in Seconds is often used in films, theatrical shows, and other performing arts where realistic props are important, demonstrating the adaptability and power of this ingenious concept.
Snow in Seconds swears affordability against its competitors
Snow in Seconds distinguishes itself not only for its quality but also for its affordable cost, distinguishing it from imitations aiming to reproduce their product across several platforms.
Their artificial snow's unrivaled quality makes it incomparable to market dupes.
With an emphasis on affordability, their XL pack, which produces 20 gallons of snow, costs $49.99, while the smallest pack, which produces around 4 gallons of snow, costs $24.99. The firm also accepts bulk orders, with 25-pound and 10-pound packs available.
Snow in Seconds' popularity is enhanced by the fact that it offers free delivery on the majority of its items.
'Shark Tank' Season 15 airs on Fridays on ABC at 8 pm ET.
For those who miss the episode, it will be available on demand the following day and on Hulu. Additionally, viewers can explore past seasons and episodes on Amazon Prime Video and iTunes.