'Shark Tank': Lori Greiner snatches $200K Fishy Fixe deal from Kevin O'Leary

Although Greiner had initally backed out, the shark snatched the Fishy Fixe bait right for under O'Leary nose!


                            'Shark Tank': Lori Greiner snatches $200K Fishy Fixe deal from Kevin O'Leary
Kevin O'Leary, Emily Castro and Melissa Harrington, Lori Greiner on 'Shark Tank' (Instagram/sharktankabc)
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Fish is an integral part of a healthy diet. But including it in there is not always easy. First, it has to be fresh, otherwise, all nutritional and taste value is lost. So if you've been thinking of ways to up your fish intake, look no further -- Fish Fixe is here to swim its way into your meal plan. With cut, cleaned and vacuum-sealed fish delivered to your doorstep, cooking just got easy!

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Now, Fish Fixe is all set to swim with the sharks Mark Cuban, Nirav Tolia, Kevin O'Leary, Lori Greiner and Robert Herjavec, in the hope of bagging an investment.

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Emily Castro and Melissa Harrington of Fish Fixe walked into 'Shark Tank' hoping to bag $200,000 for 8% equity in their company. With 100% direct-to-consumer sales via their website, the brand made $821,000 in sales last year, with a $20,000 profit. However, with 11% of other revenue going into shipping, they needed help when it boiled down to logistics. Cuban explained that due to the variables, he was out. Herjavec was next, stating that he's not into logistics or shipping and thus would be of little help to them. Tolia too, who works in the tech space, was quick to back off.

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O'Leary, who does have food and beverage brands under his wing, made them an offer for 33.3% for the money they were asking. Greiner was the last one to take a step back, but before she did so, she asked the women not to give up so much equity, noting that O'Leary was greedy. They countered with 25% but O'Leary held his ground and refused to negotiate. Before they could say anything, Greiner swooped in out of nowhere and made them an offer for 25% equity as she saw their potential and didn't want them sacrificing more than they needed to. Fish Fixe took her up on the offer instantly.

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Fans were excited, seeing how the moment played out. "Talk about pay back!! congrats @LoriGreiner love that you did this deal and even more..love that you beat @kevinolearytv #sharktank" tweeted a fan. "Fish Fixe, wow is right, Lori came through, congrats #SharkTank" added another. "Lori did a SUPER SHARK move just now! Love it! #SharkTank" tweeted a fan. "Luv @FishFixeSeafood & these ladies! This seafood is so fresh & conveniently delivered right to your door! What could be better?! Get yours here: https://lori.gr/3HkwjDR #SharkTank @ABCSharkTank" tweeted Lori herself. 

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'Shark Tank' Season 13  airs on ABC on Fridays, at 8 pm ET.  Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.

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