Rihanna shows off heavenly curves in lace lingerie to mark Savage X Fenty’s second birthday
Only two years into the market and Rihanna’s very own lingerie line Savage X Fenty has been giving tough competition to some of the most established brands.
As the successful brand turns two years on May 11, the ‘Russian Roulette’ singer shared a few breathtaking pictures of herself clad in Savage X Fenty lace lingerie thanking fans for helping the brand achieve great heights. Rihanna looks stunning in matching floral design undergarments with hair let loose in curls.
She wrote, “New Savage for de gal dem! Wanted to give y’all an extra drop cause we turned 2 years old and you guys have been incredible supporters, believed in our brand, appreciated what we stood for, and Ofcourse bought hella @savagexfenty! 🥳 Thank you from all of us!”
She captioned another picture, “Get into this bra tho...like I’m usually humble but not about lingerie.”
Recently, Fenty announced an online contest for fans, who could land an opportunity to feature in their next ad campaign. The 32-year-old singer’s brand, which creates undergarments for women of all sizes was first launched in 2018. Since then it was earned close to $150 million in its first year according to the Daily Mail.
Besides the major chunk of the contribution X Fenty has made towards her net worth of millions, the singer’s cosmetic line Fenty Beauty from 2017 is estimated to be worth $3 billion.
While the rest of the world has come to a standstill owing to the dire circumstances caused by the pandemic, Rihanna’s brand continues to encourage its brand ambassadors, friends and customers to collaborate with their summer campaign amid lockdown.
Recently launched campaign Savage x Summer aims at bringing various communities together to connect and celebrate through self captured images of their models in the newest collections edited with illustrations and creative borders by mixed-media artist Rafatoon.
Savage X Fenty represents women of all ethnicities and sizes broke barriers by including two visibly pregnant models during its show on New York Fashion Week in 2018. The brand’s official Instagram page has over 2.8 million followers with around 1200 posts, featuring all the latest collections.