Queen Elizabeth gets social media savvy, on lookout for digital communications officer to boost her online image
Queen Elizabeth is on the the lookout for a digital communications officer in order to help boost her online image and find ways to maintain her "presence in the public eye and on the world stage."
The job that will pay £30,000-a-year was posted on the British Royal household's website this week.
The post states that the Queen is looking for a degree-educated individual who has experience in creating social media content given that it will be viewed and followed by millions. The role will be based at Buckingham Palace and also comes with a warning that "reaction to our work is always high-profile, and so reputation and impact will be at the forefront of all you do."
The Royal Household Instagram handle has around 5.9 million followers while the Duke and Duchess of Cambridge Prince William and Kate Middleton's Insta handle has around 8.8 million. Prince Harry and Meghan Markle's new account already has an 8 million strong fanbase.
The Palace is on the lookout for a "reactive" individual who has a creative flair with compelling written and editorial skills and also "expertise in designing digital content for different audience groups, purpose, and formats."
The advertisement on the Royal website states, "It's knowing your content will be viewed by millions and finding new ways to maintain The Queen's presence in the public eye and on the world stage."
"This is what makes working for the Royal Household exceptional. The role of Royal Communications is to engage a worldwide audience with the public role and work of The Royal Family. Joining this fast-paced and dynamic team, your challenge will be to manage and oversee the daily news flow on digital and social networking platforms, as well as play a key part in some of the digital projects," the ad continued.
It further stated, "Whether you're covering a state visit, award ceremony or Royal engagement, you'll make sure our digital channels consistently spark interest and reach a range of audiences. With an eye to the future, you'll help hone and shape our digital communications through analytics, monitoring and exploring new technologies."
"The reaction to our work is always high-profile, and so reputation and impact will be at the forefront of all you do. And having your work shared around the world will be the biggest reward," the ad stated.
"You can look forward to a comprehensive benefits package, including a 15 percent employer contribution pension scheme (after 6 months), 33 days annual leave, including bank holidays, free lunch and access to training and development to support your continuous professional development."
The opening closes on May 26.
