'She went berserk': PR hotshot Max Markson claims Linda Evangelista was the 'worst' to work with
Linda Evangelista lost her cool that morning, 'The next day, my phone starts ringing at six o’clock, which always means there’s something wrong'.
NEW YORK CITY, NEW YORK: Popular Australian publicist Max Markson claims that supermodel Linda Evangelista was the "worst" celebrity he had to work with during a recent podcast show. It was one of the episodes of the 'Life, Money & Love' show, hosted by Dylan Mullan, when Markson, spilled her name recalling an incident from an event back in 1996. Markson who is dubbed as the "king of spin" said that throughout his career expanding over four decades in the showbiz, he can’t think of anyone else.
“I shouldn’t say this but Linda Evangelista was definitely the worst,” Max Markson alleged. The founder of the agency ‘Markson Sparks!’ shared how he got a call from Linda Evangelista asking him what to wear to the launch party for a treadmill, hosted by Aussie TV legend Ita Buttrose. The PR maven then told her "something to go on the treadmill and then change into something beautiful." The venue chosen for this event was the luxury Catalina Restaurant in Sydney's Rose Bay.
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However, Markson said she wore a hoodie and shorts to the event, and that was immediately mocked by the leading Aussie newspaper in the headline the next day. Evangelista's dress was compared "fit to something a cleaner would wear."
Markson recalls that Evangelista lost her cool that morning, “The next day, my phone starts ringing at six o’clock, which always means there’s something wrong.”
He added, “And Linda Evangelista wants to give me a right mouthful, which she does, because in The Sydney Morning Herald that day, it said: ‘Linda Evangelista was dressed like she was going out to clean the loo [toilet] on a Sunday morning.'”
Markson elaborated further, “She went berserk at me! Not that I wrote the story, but because I hadn’t advised her what to wear. And there was no point in trying to tell her that I did.”
Reacting to Markson sharing this episode from 1996, Linda on Wednesday, September 14, played down the incident completely in her statement. “I have fond memories of that trip to Australia, a country I love to visit. I was there promoting a treadmill collab. I don’t remember him.”
Interestingly, the Canadian supermodel returned to the fashion world after six years break with a Fendi campaign and sounds optimistic about her new innings. “I look forward to the next chapter of my life with friends and family, and am happy to put this matter behind me. I am truly grateful for the support I have received from those who have reached out,“ Evangelista wrote.