Pabst Blue Ribbon apologizes for 'eat ass' tweet criticizing Dry January movement

Pabst Blue Ribbon has admitted that the tweets in question were written in poor judgment

                            Pabst Blue Ribbon apologizes for 'eat ass' tweet criticizing Dry January movement
In this photo illustration, cans of Pabst Blue Ribbon beer sit on a table, November 15, 2018, in New York City. (Photo Illustration by Drew Angerer/Getty Images)

On January 1, the official Twitter account of Pabst Blue Ribbon launched a series of questionable tweets criticizing the month of Dry January, which is all about abstinence from alcohol. Many saw the remark as insulting to anybody trying to cut back on booze this month. The brewing company has now apologized for the tweets on social media, including the one obscene message instructing followers to "eat ass". 

As a result, the offensive messages were erased, “we apologize about the language and content of our recent tweets,” stated Nick Reely, vice president of marketing at Pabst Blue Ribbon. “The tweets in question were written in poor judgment by one of our associates,” Reely added. “In no way does the content of these tweets reflect the values of Pabst and our associates. We’re handling the matter internally and have removed the tweets from our social platforms.” The beer brand has its headquarters in San Antonio, Texas.


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On New Year's Day, Pabst Blue Ribbon launched its "Wet January" ad, asking, “What if January wasn’t dry?”  coupled with a shot of individuals holding a beer and wearing raincoats “Most months have 30 days. Some have less. Only one month has 31 days. Wet January." This post was also deleted from Twitter.

Even though the company deleted their controversial tweet, many users screengrabbed and tweeted their reactions. Many Twitter users were also eager to respond with comments and memes of their own. One person added, “@PabstBlueRibbon you think you can just delete this and act like we wouldn’t notice.” Another tweet reads, “I wonder how awkward the planning discussions are before these totally spontaneous corporate tweet threads.” “What is happening here” yet another person wondered. 











“Pabst Blue Ribbon has an aggressive, new social media campaign for the new year. Or a disgruntled employee who still has their password,” another user posted. “Pabst Blue Ribbon is wild,” yet another tweeter user remarked. "For all the fuss about PBR’s beyond-tasteless tweet that got deleted, they still are running tons of tweets about Wet January. That’s in equally poor taste, given that it’s grade school sexual innuendo combined with making light of people trying to push back against alcoholism." another added.

What is Dry January?

Meanwhile, the Dry January began a decade ago when the British organization Alcohol Change UK proposed a challenge to people to abstain from drinking alcohol for the whole month after the holiday season. The organization's inaugural Dry January campaign, starring British journalists Alastair Campbell and Peter Osborne, was launched in 2013. Although just 4,000 individuals signed up the first year, the organization claims that 130,000 people signed up last year to go dry.

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