LSU gymnast Olivia Dunne opens up about sister Julz Dunne's role in helping her build her NIL empire
BATON ROUGE, LOUISIANA: The Dunne sisters appear to have risen to the top of social media. Although many fans might not have previously been aware that Olivia Dunne also has an older sister named Julz Dunne, earlier this year, around Easter, Olivia took to Instagram to share a picture of her sister with her fans. Olivia is undoubtedly dominating based on her NIL rating, but in a recent interview, she credited her success to her older sister Julz.
The 20-year-old LSU gymnast, who presently earns seven figures and is the highest-paid female athlete in the NCAA, has Julz Dunne helping her. In an interview with Elle magazine published on July 24, Olivia stated that her sister, who graduated from LSU this past spring, is "sometimes the brains behind the operation," in reference to her strong online presence.
Julz works in 'Livvy Land'
When it comes to Olivia's internet posts, the siblings will brainstorm and create content for videos together, with Julz frequently editing while her sister is at practice. Elle claimed that Olivia's older sister works in "Livvy Land" as a salaried employee while developing her own social media presence to aid other student-athletes in maximizing their NIL. Less than two months after the NIL regulation change in 2021, Olivia became the first college athlete to sign with the WME Sports agency. According to On3, she earns an estimated $3.4 million annually. Julz frequently attends her younger sister's gymnastics competitions. While she has completed studying kinesiology, she is currently focusing on building her social media presence instead of job-hunting.
Olivia's world
Currently, Olivia is the first college athlete to sign with WME Sports, the athlete-focused division of the well-known talent and media agency. She revealed her first deal in September 2022 with the sportswear company Vuori, which was reportedly for six figures. Since then, Olivia has expanded her business partnerships to include American Eagle, ESPN College GameDay, Forever 21, Grubhub, L'Oreal, Motorola, Spotify, and YouTube. She also reportedly has a deal with Caktus AI despite receiving backlash for it because she believes "AI is the future." “To be able to be in college and make seven figures is awesome,” Olivia said in LSU’s practice gymnasium. “And the fact that people before me couldn’t do it…that sucks.” Olivia takes classes and trains during the day and creates content for social media at night with the help of her sister, who is a recent graduate.