Nicole Scherzinger video leak: Star needs to move on, say crisis management experts
According to security expert Richard Bo Dietl and crisis management expert Ronn Torossian, Scherzinger after acknowledging the crisis should initiate legal action
A home video, featuring her and Hamilton cuddling in bed was leaked last month and although, she didn't say more about the leak, it has clearly caused distress to the singer and understandably so.
Leaks of this nature tend to cause harm not only to a person's psyche, but in the case of a celebrity, they may also harm their brand. So, what should Scherzinger do next? Admit to what happened and move on, say our experts.
"No matter who you are, it’s very embarrassing to have something this intimate and private out there for the world to see. There is a saying in crisis communications: sometime you have a communications problem and sometimes you just have a problem. A sex tape is just a problem," said Ronn Torossian, crisis management expert speaking to MEA WorldWide about the situation.
"The fundamental rule of crisis is admit what happened, tell the truth and speak up. That's what she should be doing — address it, say 'I made a mistake,' now let's move on," he advised.
With celebrity hackings becoming more and more common, he also added that transperancy is the way forward. "In the age we live in, everything becomes known eventually, so it’s better to come out with a statement as soon as possible. When a crisis strikes, as it almost inevitably does for celebrities, transparency and disclosure is key. That said, celebrities sending nudes these days simply aint wise."
Scherzinger, who split up with Hamilton in 2015, also reportedly said that she was worried that more photos would be leaked in the future. As violating and embarassing the situation is, our experts suggest that she should really push to take the legal action further since she's already reportedly started her legal proceedings.
"I feel terrible for her, it is an awful feeling to know that your personal photos and messages are leaked on the internet. I would advise her, and anyone finding themselves in a similar situation to contact law enforcement and legal counsel immediately to take steps to remedy the situation," said former NYPD detective, actor, and security expert Richard Bo Dietl.
He also revealed some precautionary measures one can take to make sure they don't fall victim to such a hacking. "The best thing to do is to manage cybersecurity from the beginning," he said. "There are many ways to ensure data privacy but a few that come to mind for celebrities as well as the general public are - use encrypted applications for messaging, do not use public WiFi or hotspots, while this can be inconvenient, this makes it very easy for hackers to access your information and do not use the same username/password combination across multiple services and apps, if one service/app is hacked then your credentials can be used on other platforms and risk further exposure."