NFL's method to Taylor Swift madness: It's all about the Super Bowl half-time show
EAST RUTHERFORD, NEW JERSEY: The NFL, known for its spectacular Super Bowl half-time shows, seems to be cooking up a fascinating plan that involves none other than pop sensation Taylor Swift.
Recent reports suggest that the NFL is pushing networks to air promotions for 'Taylor Swift: The Eras Tour' film during their Sunday and Monday pregame shows, all in a bid to make a big play for Swift to headline the Super Bowl half-time show in the future.
Taylor Swift vs NFL
The NFL's interest in Swift's star power is not surprising given the incredible success and fan following the singer has amassed over the years. Swift is renowned for her chart-topping hits, captivating performances, her ability to draw massive crowds to her concerts, and her latest romance with Kansas City Chiefs' Travis Kelce.
With the Super Bowl half-time show being one of the most-watched events on American television, it's clear that the NFL sees an opportunity to captivate a broader and more diverse audience.
Most recently, the MetLife Stadium was transformed into a hotbed of celebrity sightings who arrived to watch the Kansas City Chiefs play the New York Jets.
Among the notable attendees were Blake Lively, Sophie Turner, Sabrina Carpenter, Shawn Levy, Olivia DeJonge and Swift herself.
The decision to promote Swift's 'The Eras Tour' film during pregame shows is a calculated one. It not only provides valuable exposure to the film but also keeps Swift's name and brand in the spotlight.
This strategic move is likely to pique Swift's interest and set the stage for potential negotiations.
The NFL reportedly pushed networks to air promo for ‘Taylor Swift: The Eras Tour’ film for free during their Sunday and Monday pregame shows.
— Pop Crave (@PopCrave) October 5, 2023
TV executives speculate that their goal is to have Swift accept an offer to headline the Super Bowl Halftime show in the future. pic.twitter.com/NrPRUqJtm0
'There was always some plan behind all their hype!'
Internet users were effusive in their comments, likening the NFL's actions to those of an ardent admirer of Swift.
A user tweeted, "Of course, the NFL wants to use her to make money."
Another mocked, "The NFL courting her more than Travis Kelce." A third tweeted, "Oh they want her bad." Another stated, "Oh they’re desperate."
"Everything about this woman is so forced my god," read a tweet.
A user claimed, "There was always some plan behind all their hype." Another chimed in, "Wow. She's getting a lot of promo."
"NFL is behaving like an obsessed lover," read a tweet.
