MrBeast, KSI or Logan Paul: Which YouTube titan wins race for biggest business empire?
The rise of online content creation has emerged as a widely recognized profession accessible to all. This has led to the emergence of numerous influential people on YouTube, such as MrBeast, KSI, and Logan Paul. These popular YouTube influencers have smartly used the platform to start their own businesses and effectively promote their products.
Mr Beast Burger and Feastables
Jimmy Donaldson aka MrBeast is undeniably the most prominent figure in the YouTube community, has earned himself the nickname 'The King of YouTube' due to his immense popularity. He has over 150 million followers on YouTube and several million followers on other platforms too. In addition to his YouTube content, MrBeast ventured into the culinary world by establishing an American delivery-only fast-food restaurant called MrBeast Burger.
Following the remarkable success of MrBeast Burger, he made another entrepreneurial move by partnering with Night Media to launch Feastables, a chocolate bar company. Last year, in 2022, MrBeast, proudly announced that his burger chain had surpassed a remarkable revenue milestone of over $100 million across various restaurants in the United States.
While the tremendous success of both MrBeast Burger and Feastables has contributed significantly to MrBeast’s entrepreneurial journey. This led him to become a successful entrepreneur on YouTube.
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KSI and Logan Paul’s Prime Hydration
The unexpected collaboration of KSI and Logan Paul started in the year 2022. Due to their past conflicts, many doubted the possibility of them teaming up to create a hydration product. However, in 2022, the YouTubers announced the launch of Prime Hydration.
Interestingly, after just one year since its successful launch, Paul revealed that the drink had achieved impressive retail sales worldwide, amounting to US $250 million (£209 million), with a significant portion of US $45 million generated in January 2023 alone as per Essentially Sports. Not only that, but Prime Hydration has also secured major sponsorship deals with renowned entities like Arsenal and the UFC. Taking further strides to expand the brand, Prime Hydration was featured in a commercial during the Super Bowl 2023, solidifying its presence and growth in the market.
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