Meghan Markle told PR firm she wants to 'break the internet' when she hired them for help with her Vogue edition: Report
Meghan Markle is believed to have told her new PR company Sunshine Sachs that she wants to "break the internet." The Duchess of Sussex had appointed the firm to assist her in her signature September edition of Vogue magazine that she guest-edited, The Sun reports.
According to royal insiders, Meghan, 38, is "incredibly hands-on." “Meghan is creating a team that is not bogged down by the traditions and regulations of the Palace to work for her and Harry on passion projects," a senior royal source told The Sun. “She had been seeking advice from the PR company Sunshine Sachs privately for weeks but decided to officially hire them for the launch of her Vogue Magazine guest edit."
"Even though it was the UK version of the mag, she wanted maximum coverage in America, which is the country she really cares about in terms of the media," they continued. “She was incredibly hands-on with the strategy and in one meeting told the staff: ‘I want to break the internet.’"
“It was an honest thing to say but still quite shocking for a royal to express it that way. It made her sound like a celebrity wanting to publicize a new album or movie," the source added. “I mean, in reality she is a celebrity. She’s very familiar with magazines and social media and PR — she prides herself in the knowledge she has.”
Meghan and Prince Harry have lately veered off the traditional royal route, embarking on a series of unprecedented projects. Sunshine Sachs, who helped Meghan guest-edit the UK version of Vogue magazine, is now thought to be working exclusively for the Sussex Royal charity foundation, which the Sussexes formed after splitting from William and Kate's foundation.
Meghan is also said to be concerned with her faltering public image especially with news of her troublesome relationship with her father Thomas Markle constantly being in the limelight, rumors of sour relations with William and Kate, and the criticism Harry and she has been subjected to over taking private jets while claiming she is an eco-warrior. Meghan's choice of PR firm Sunshine Sachs was also under scrutiny since the same firm once represented Harvey Weinstein and Michael Jackson.
"American PRs don't get charm. They get size and power," British PR expert Mark Borkowski told Daily Mail. "And they don't understand the world outside America." "You can't hire a PR company to represent the royal family," another consultant from the industry told the outlet, speaking on condition of anonymity. "The relationship between the royal family and the public is something that is beyond spin."
"That's a dangerous precedent to set because there is a reason why courtiers and advisers treat members of the royal family differently - they are not celebrities, they are publicly funded official figures with a formal role," they explained. "And they need to hear the truth, even if it's not the answer they want. That's something Harry does not like and Meghan isn't familiar with from her former career."