Kendall Jenner beats sister Kylie as highest-paid female Instagrammer, rakes in $15.9 million

Kendall’s riches came from sponsors including Calvin Klein, skincare brand Proactiv, Formawell Beauty and Tiffany & Co. She reportedly earned four times more than her younger sister Kylie, who lagged behind in eighth place with $3.8 million.
UPDATED DEC 30, 2019
Kendall and Kylie Jenner celebrate Kendall + Kylie Collection at Nordstrom private luncheon at Chateau Marmont on March 24, 2016, in Los Angeles, California. (Getty Images)
Kendall and Kylie Jenner celebrate Kendall + Kylie Collection at Nordstrom private luncheon at Chateau Marmont on March 24, 2016, in Los Angeles, California. (Getty Images)

Kendall Jenner has dethroned her sister Kylie as the highest-paid female Instagrammer in 2019. According to reports, the 24-year-old model is said to have brought in a fortune of around $15.9 million over the last 12 months.

According to Buzz Bingo, Kendall’s earnings put her third on the list, behind Cristiano Ronaldo who topped with $47.8 million. Soccer player Lionel Messi was at the second spot with a $22.3 million earning. Soccer star David Beckham also made it to the list with an estimated $10.7 million in earnings from Instagram in 2019. 

Kendall’s riches came from sponsors including Calvin Klein, skincare brand Proactiv, Formawell Beauty and Tiffany & Co. She reportedly earned four times more than her younger sister Kylie, who lagged behind in eighth place with $3.8 million.

The only model who managed to bring in over $1 million was California native Emily Ratajkowski, per a Yahoo! report. She made $1.13 million while Bella Hadid made only $949,000. Pop star Selena Gomez was the second-highest female earner with $8 million. She had reportedly got nine ads through her Instagram.

While Kendall may have moved ahead of Kylie on Instagram, the latter really does not need the money. The 22-year-old became the world's youngest billionaire in 2019, thanks to Kylie Cosmetics brand that she had founded in 2015. This year, she launched Kylie Skin, a line of skincare products that are supposed to be "cruelty-free, gluten-free, sulfate-free, paraben-free, vegan and dermatologist tested".

Additionally, while Kylie only delivered three promotional posts on Instagram this year, they reportedly earned her $611,000 per post. The list further features Khloe Kardashian and Priyanka Chopra at numbers four and five respectively.

Kylie has 155 million Instagram followers, while Kendall has only 120 million.

RELATED TOPICS SELENA GOMEZ KENDALL JENNER KHLOE KARDASHIAN PRIYANKA CHOPRA

GET THE BIGGEST ENTERTAINMENT STORIES
STRAIGHT TO YOUR INBOX.

MORE STORIES

John Oliver was bleeped out twice during his brief, 15-second Emmys acceptance speech on live television after he roasted host Nate Bargatze
Sep 15, 2025
Kevin Hart doesn't appreciate paparazzi’s question after viral video of him hosting Diddy’s party resurfaces
Apr 6, 2025
Diddy’s childhood friend Tim Patterson claims Janice Combs’s wild parties often involved pimps, homosexuals, and other adult activities
Apr 6, 2025
Lisa Marie Presley and Michael Jackson tied the knot in 1994, but she initially thought the King of Pop was a creep—and we totally get why
Apr 6, 2025
Riley Keough opens up about the Presley family curse in a candid interview while on tour for her book, 'From Here to the Great Unknown'
Apr 5, 2025
Natalie Morales hits back after her interview with Seth Meyers is removed from all platforms due to a revealing outfit
Apr 5, 2025
"Babyface, can you believe she wants me to dress like a girl?" Michael Jackson told a producer.
Apr 2, 2025
Sofia Vergara also dished out on why she doesn't ever want to play Modern Family's Gloria again
Apr 2, 2025
"It took more and more to get high, and I honestly don't know when your body decides it can't deal with it anymore," Lisa Marie Presley wrote.
Apr 1, 2025
A family member's last-minute intervention saved Michael Jackson from the 9/11 tragedy—here’s what happened
Apr 1, 2025