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What is '818'? Kendall Jenner has a sentimental reason for naming her tequila line after area code

The number is the area code for Calabasas, where Kendall was raised and the Kardashian-Jenner clan has been known to thrive in for years
UPDATED FEB 17, 2021
Kendall Jenner has named her new tequila '818' (Getty Images/Instagram/@kendalljenner)
Kendall Jenner has named her new tequila '818' (Getty Images/Instagram/@kendalljenner)

Kendall Jenner recently surprised her fans with the launch of her very own line of tequila called '818', joining her sisters in the Kardashian-Jenner clan in having a side hustle to her name. However, people have been wondering about the significance of the '818' brand name. 

“For almost 4 years I’ve been on a journey to create the best-tasting tequila," Jenner told her fans on February 16 in a video of herself trying the tequila. "After dozens of blind taste tests, trips to our distillery, entering into world tasting competitions anonymously and WINNING [celebration emoticon] 3.5 years later I think we’ve done it! This is all we’ve been drinking for the last year and I can’t wait for everyone else to get their hands on this to enjoy it as much as we do! @drink818 coming soon," she added.


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According to Capital FM, the 25-year-old sensation has quite a sentimental reason for calling her alcohol line '818'. The number is the area code for Calabasas, California, where Kendall Jenner was raised and the Kardashian-Jenner clan has been known to thrive in for years. With her new line of tequila, Jenner is arguably paying a tribute to her hometown.

The family was living in their Calabasas home when they launched their hit show 'Keeping Up With The Kardashians' in 2007. That said, there are a number of other Californian cities that fall under the 818 area code, including Agoura Hills, Burbank, Glendale, La Canada, Flintridge and San Fernando. It's worth noting that Jenner's tequila has been crafted for years and has already anonymously won major tasting competitions — including the World Tequila Awards and the Ultimate Spirits Challenge — for a variety of categories such as Best Resposado Tequila and Best Añejo Tequila.

Kendall Jenner attends the Longchamp Fall/Winter 2020 Runway Show (Getty Images)

In her Instagram post, Jenner included the scorecard from the Ultimate Spirits Challenge competition. The judge described 818 as "the greatest tasting tequila of 2020." "We don't know what it looks like, who makes it, or how to get our hands on a bottle," the scorecard said. "By all means, if you can get your hands on a bottle, definitely do. Then slide a glass our way. "

Jenner had fans going va-va-voom over the weekend as she shared behind-the-scenes footage of a photoshoot for her sister Kim's label, SKIMS. Jenner was seen wearing a skimpy red G-string and a matching bra.


The Vogue favorite was seen lying on her stomach with her black G-string hooked into her heels. Kim and younger sister Kylie were also involved in a series of raunchy photoshoots, leaving fans stunned. In one of the photos, Kim stood wearing a fiery red bra with matching high-waisted briefs. Her long torso and runway legs in a red thong left little to the imagination. To add to the sultry quotient, she gently pursed her lips for the camera.

Skims, as described by their website, is Kim's "solution-oriented brand" that is "creating the next generation of underwear, loungewear, and shapewear." Kim declared that this was the "sexiest" Skims collection to date as the "Valentine's Edition" was set to drop on February 14, 2021.