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James Charles addresses row with Tati Westbrook: 'I lost 3 million subscribers over something I didn’t do'

The start of their fallout began when James took to his social media to promote Sugar Bear Hair and Tati was not thrilled to see her longtime pal promoting a brand that is her competitor

James Charles and Tati Westbrook left the Internet shocked when the two had a falling out. Tati and James had always been close and many thought that their relationship looked a lot like a mother-son relationship. However, things changed and the two had a fallout.

James recently addressed and reflected on the 2019 fallout with Tati. Taking to his social media, James reflected on the 2019 incident involving Tati. On his TikTok, he wrote, "you think you can hurt my feelings? I lost 3 million subscribers in one day and canceled over something I didn't actually do."

James followed this post with a soundtrack of La Roux’s Bulletproof and captioned the video as "2019...was a dark place" as reported by Metro. The start of their fallout began when James took to his social media to promote Sugar Bear Hair. Tati was not thrilled to see her longtime pal promoting a brand that is her competitor. 

Tati has produced a similar product for her beauty line and had always turned to James to be there for her. However, seeing him promote a brand that was her biggest competitor, Tati felt betrayed. Without wasting any time for it, Tati took to her social media and let the world know that she was upset with what had happened. Following this, James gave a public apology to Tati in the hope that they could rekindle their friendship. He explained that sugar bear gummies were promoted on his page because they gave him security during Coachella when things with his fans were about to take a dangerous turn. 

He further admitted that no money was taken for the post. "She has been like a mother to me since my first days in this industry and has given me more love, support, resources, and advice than I could ever ask for," he wrote, as reported by Elle. "I'm devastated that I hurt someone that I truly love and have endless respect for." However, the apology did not change their relationship. Tati decided to drop a video of herself to give a better picture of what had happened. She explained that James never gave her a heads up about what he was going to do and neither did her personally support Sugar Bear. 

She admitted that seeing James promote another brand came as a shock to her. At the same time, Tati did not think James's apology was sincere and wondered if it had been done in a bid to save his reputation. She also thought that the deal with Sugar Bear was planned. However, the most shocking revelation of all was that Tati accused James of coercing men into sexual acts. After this, James too released a video of his own and opened up about his side of the story. The back and forth batter between the two led to Tati taking a break from social media. As the year came to an end, the two decided to put an end to the discussion and it looks like they are happy to head their separate ways.