Is Pokimane expanding her brand? Twitch queen opens up about exciting opportunities
LOS ANGELES, CALIFORNIA: Imane Anys, widely known as Pokimane has achieved remarkable success on Twitch, amassing an impressive following of over 9 million since joining in June 2023. Now, the Twitch sensation is embarking on an exciting new chapter in her career, signaling her intention to expand her brand into diverse areas like lifestyle, beauty, and fashion.
This strategic move showcases Pokimane's desire to explore beyond the realms of gaming and connect with her followers on a broader scale. With her immense popularity and innovative approach, Pokimane's audience eagerly anticipates further details about her foray into new chapters. Stay tuned to discover more about this exciting new chapter in Pokimane's career.
‘Clothing, management and consulting’
In a recent interview, Pokimane tantalizingly hinted at a new phase in her career and shared her preparations for brand expansion. Expressing her desire to explore different facets, Pokimane alluded to exciting developments on the horizon, “I just want to be able to explore different facets of who I am as a person beyond just a gamer,” she also explained about her new phase, “I think people have started to see streamers and gamers as not just a streamer and not just a gamer. You can like a multitude of things and still enjoy gaming. Whereas in the past it was a little bit gate kept or that was really the one term to define your entire identity, which I don’t think is really fair for any human," as per Centennial.
And she continued, “I’ve always really, really enjoyed the business aspect, not just content creation. Being able to make something that people will use or will improve people’s quality of life to some extent feels so fulfilling. So that’s what has led me into so many different business ventures, with clothing, management and consulting, and now something else that will launch soon,”
Pokimane is keeping her upcoming venture under wraps, but she expresses her hope that this next chapter will be instrumental in expanding the Pokimane brand beyond the realm of gaming.
“We’re all so multi-faceted,” she concluded, “Showcasing my personality in settings aside from the one that people tend to see me in. That is my next goal.”
‘I posted about the things that I loved’
Pokimane explained her initial stage of career, she said, “Initially of course I was just a streamer, the first way that I did that was by creating kind of, like, a content creator group where we all made content together on YouTube instead of just streaming. At some point, instead of just posting myself, I posted about the things that I loved, the brands that I liked, the things that I was enjoying, TV shows, clothing, movies, whatever it was.”
And then, she continued, “Maybe we were filming something together or maybe we had to plan something. It was a lot of just talking to other people and managing other things, whether it was videos or deals.” Additionally, she elaborated on strategies for fostering harmonious relationships with contemporary streamers, “Make friends with other female streamers, because if there’s anything that you experience relating to being a female in the industry in particular, they will be the ones who understand and reassure you and validate you the most. And that is so necessary in order to process and move past those things.”