Kourtney Kardashian slammed over collagen-based beauty gummy after claiming she's '95% vegan'
LOS ANGELES, CALIFORNIA: 'The Kardashians' star Kourtney Kardashian recently announced the launch of a new 'beauty gummy'.
However, one of her gummies' ingredients received backlash and sparked speculations about whether Kourtney is really vegan.
Kourtney took to her social media to announce the launch of her new beauty gummies. She shared a series of stunning photos of herself and promoted Lemme Glow.
She also revealed that her Lemme Glow would launch on September 12.
Alongside the promotional photos, the reality star wrote, "It’s your time to shine….introducing Lemme Glow 🤍 The ultimate beauty complex."'
Kourtney claimed that Lemme Glow has been scientifically formulated with an "advanced blend of Biotin, Zinc, Collagen Peptides, Vitamins A, C & E and 72 Ionic Trace Minerals to support, thicker, fuller hair, clear skin, strong nails, and collagen production.
Kourtney also elaborated on Lemme Glow ingredients, "A groundbreaking innovation in cellular beauty, Lemme Glow combines beauty-boosting antioxidants, pro-retinol vitamins, and macro & trace minerals."
She added, "Plus, Grass-Fed Multi-Collagen Peptides to enhance your inner glow and overall skin and hair health."
According to Poosh, Kourtney leaned into a plant-based diet and claimed to be 95 per cent vegan.
However, Kourtney's new beauty gummy features collagen, which is plant-based, but got intense backlash.
A social media user wrote, "So I’m assuming bc this says it has collagen this product is not vegan. How does this company support a non vegan product when the owner themselves claim to be plantbased?"
"A vegan would not support animal cruelty," added another person.
Another user noted, "Collagen?? I thought you were vegan."
Another critic said, "Has Collagen so can’t be, right!? 'Grass-fed…'. Ain’t nothing vegan being 'fed'!"
Another Instagram user commented, "The grass fed collagen in Glow comes from cow bones. Vegans don’t consume animal products so I think people are just confused why Kortney, a vegan has cow bones in her mouth."
Does plant-based collagen work?
Collagen is a protein that has a unique amino acid formation which is only found in animals and fish.
However, with Science, collagen could be plant-based and it is as effective as animal collagen.
According to Byrdie, plant-based collagen is made in a laboratory by blending vegetable and plant derivatives.
However, as it developed in the lab, the plant-based collagen is not real, but a collection of vegan ingredients that helps to boost the body's own collagen production.
Collagen is used in most of the packed food, powders, liquids and skin care products.
Collagen provides a stunning structure to hair, skin, and nails, improved skin elasticity, fewer fine lines and wrinkles, and supple, plump, radiant skin.
How much does Kourtney Kardashian's 'Lemme Glow' cost?
Kourtney Kardashian's 'Lemme Glow' would be available to purchase for $30 a pack. However, you could save $5 if you purchase a pack of two 'Lemme Glow' gummies.
Meanwhile, the customer would get $10 off if they purchased three 'Lemme Glow' gummies.
How to buy Kourtney Kardashian's new Lemme Glow?
Lemme Glow will be available to purchase exclusively on lemmelive.com on September 12, 2023.
One can also buy the newly launched gummies on Amazon from September 19, 2023.
However, you could get early access to the beauty gummies by signing up to its website.
Kourtney Kardashian undergoes 'urgent fetal surgery'
Pregnant Kourtney Kardashian has recently revealed that she had to undergo an 'urgent fetal surgery' days after she was seen leaving a Los Angeles-area medical centre.
However, the reality star sent a sigh of relief to her fans as she revealed that her baby is safe.
Kourtney shared the details of the medical emergency on her social media.
The reality star had been hospitalized last week and her husband Travis Barker postponed a tour citing an 'urgent family matter.'