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Internet suspects Hailey Bieber is secretly posing as Justin Bieber after his shoutout to Rhode skincare

Justin Bieber showed up in sweatpants to Hailey Bieber's fancy Rhode launch event
UPDATED AUG 29, 2023
Justin Bieber shared snaps from Hailey Bieber’s glamorous Rhode launch event (Instagram/@justinbieber)
Justin Bieber shared snaps from Hailey Bieber’s glamorous Rhode launch event (Instagram/@justinbieber)

NEW YORK CITY, NEW YORK: Justin Bieber made an appearance for his wife Hailey Bieber's posh Rhode event in his signature loungewear.

The singer shared some photos from the event but fans are skeptical if he is really using his Instagram account.

The 'Baby' singer wore a gray jacket and shorts, which he combined with yellow Crocs and a pink trucker hat, which he wore backward.

Hailey, on the other hand, went all out with the launch of her latest product, a limited edition Rhode's Peptide Lip Treatment in Strawberry Glaze, inspired by Krispy Kreme's strawberry glaze donut.

The event took place at Krispy Kreme in New York City on August 28. The 26-year-old model wore a red strapless mini dress by Ermanno Scervino with shoes by Maison Ernest and a Ferragamo handbag. Her gorgeous ensemble was completed with a bejeweled 'B' necklace and a modest but pretty ankle bracelet.

Justin Bieber shows up in sweatpants to Hailey's fancy Rhode launch event (instatgram/justinbieber)
Justin Bieber shows up in sweatpants to wife Hailey Bieber's Rhode launch event (Instatgram/@justinbieber)

Justin took to Instagram to share some pictures from the day, as he wrote, "😍😍😍baby girl with the @rhode @krispykreme STRAWBERRY GLAZEEE."

Users soon took to the comment section to claim, "I just hope that hailey doesn’t put Justin in conservatorship. The fact that she is using Justin page to promote herself and her products is strange to me."

Another person said, "She really posted this." One user commented, "We know Hailey it’s u posting btw justin looking cute."

One user quipped, "all that for one product? Damn without JB she would be nothing….. flip flop."

One person added, "The only way she can get the likes and attention she wants is to post her shi t here and pretend Justin is rooting for her. The poor man can't even respect her by dressing accordingly. C'mon Hailman you've unlocked a new level of lame ."

One userr commented, "hailey wrote the caption."

For the debut of her most recent product, a special limited edition of Rhode's peptide lip treatment, Hailey Bieber dressed to the nines. (Instagram/haileybieber)
Hailey Bieber dressed to the nines at the launch of Rhode's Peptide Lip Treatment in Strawberry Glaze  (Instagram/@haileybieber)

What is the price of Hailey Bieber's Peptide Lip Treatment?

Hailey's skin-care line, Rhode, debuted in June 2022 with the promise of "glazed donut skin" for everyone.

The lip treatment, which comes in vanilla cake, passion fruit jelly, salted caramel, watermelon slice, and unscented smells, became an instant TikTok hit.

While some people grumbled about the smell and felt their product was gritty, others appreciated the nostalgic scent and high-gloss appearance.

Hailey debuted her newest flavor, Strawberry Glaze, inspired by a Krispy Kreme donut.

Hailey's Rhode skincare brand has a delicious new launch, and the model is all in. Hailey was in New York City on Monday to promote the strawberry glaze flavor of her famous Peptide Lip Treatment ($16), which is now available for purchase.

Justin Bieber shared first Instagram post after three months hiatus (Instagram/justinbieber)
Justin Bieber shared his first Instagram post after a three-month hiatus (Instagram/@justinbieber)

Why was Justin Bieber not on Instagram?

On August 26, Justin broke a three-month Instagram silence by posting a picture of himself with his wife Hailey, and their niece, Iris.

The Grammy winner had earlier released a few stills from SZA's new music video for 'Snooze' on his Instagram Stories.

Justin can be seen sporting a black sweatshirt and a white vest top in the first snapshot published to his grid since May, while his wife is wearing an enormous leather jacket and holding Iris in her arms.

In the post, Justin captioned the photograph with a simple "kissing" emoji and shared it with his 293 million followers.

Justin Bieber's return to Instagram with a picture of wife, Hailey Bieber and a child sparked pregnancy rumors (Instagram/justinbieber)
Justin Bieber's return to Instagram with a picture of wife, Hailey Bieber and a child sparked pregnancy rumors (Instagram/@justinbieber)

Is Hailey Bieber pregnant?

On August 26, pop phenomenon Justin stunned his 293 million Instagram followers by making an unexpected return to the social media network after a nearly three-month absence.

The musician shared an amorous moment with his wife, Hailey, in his return post, triggering a new wave of pregnancy claims.

Justin and Hailey were photographed with a child. The two looked in love as they cradled the tiny child and gazed at her. This display of devotion fueled rumors of a possible pregnancy, especially because Hailey was at the center of pregnancy suspicions because she didn't expose her belly in the last pictures, hiding it with a strawberry emoji instead.

Fans were quick to respond to the post in the comments, sharing their opinions on the prospect of a new member in the Bieber family. This comes after Hailey twice denied pregnancy speculation on Instagram.

The Bieber couple's return to Instagram with this sweet shot has once again left tongues buzzing, leaving fans wondering what the young stars' future may contain.

As suspicion intensifies, it remains to be seen whether the couple will explicitly comment on the rumors.

Hailey Bieber's debut skincare brand, Rhode hit the market in 2022 (Instagram/haileybieber)
Hailey Bieber's debut skincare brand, Rhode hit the market in 2022 (Instagram/@haileybieber)

Who owns Rhode skincare?

Rhode started in June 2022 after a rocky start that included a trademark battle. Hailey's middle name inspired the brand's name.

The beauty brand, which offers $16 lip treatments and other skincare items straight from its website, hit an eight-figure revenue level in six months—and just 11 days of real sales due to sold-out inventory. There are also 1 million people in its product queue.

Melanie Bender began a new position in the cosmetics market last October, with an immediate audience of 50 million. The 38-year-old executive was named CEO of Hailey Bieber's Rhode.

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