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'I never get naked': Alicia Silverstone BARES ALL to raise awareness for PETA's 'Prickly' new campaign

Alicia Silverstone BARES all for PETA's new 'Prickly' campaign and reveals that she is ready to do it if that makes people aware
UPDATED DEC 22, 2022
Alicia Silverstone at the Vanity Fair Oscars Party (John Shearer/Getty Images)
Alicia Silverstone at the Vanity Fair Oscars Party (John Shearer/Getty Images)

LOS ANGELES, CALIFORNIA: Alicia Silverstone has been one of the most extraordinary actors to grace our screens. Apart from being a supremely talented actor, she has also been one of the most beautiful celebrities to have ever worked in the entertainment industry. Over the years, the actor has been an animal rights activist and became a vegan in 1998 after attending an animal rights meeting. However, she wants others to join the fight as well and is letting the world know how much she cares about animals by going nude for PETA’s new campaign.

People for the Ethical Treatment of Animals (PETA) is a renowned animal rights non-profit organization that spreads awareness of the cruelty that is taking place against animals in different parts of the world. The organization is known for opposing factory farming, animal testing, and other activities the group considers as exploitation of animals.


Alicia Silverstone goes makeup-free in hoodie and leggings while running errands in West Hollywood

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Silverstone has been associated with the organization for many years now but decided to take the extreme route by going nude for the organization’s new campaign. The organization uploaded a video on its official YouTube channel in which Silverstone can be seen talking about how important it is for her to spread awareness about the cause and if she needs to get naked for that, she is ready for it. The actor added, “If it takes me to get naked for you to care about animals then that is what I’m after.”


The ‘Clueless’ star explained that she never got naked in her professional career because it was never something that she never wanted to do and never imagined that this day would come. However, she has no problems putting down her clothes for PETA’s new campaign that “matters so much to her.”

“I never ever get naked on TV in film. Nothing, never, but I’ve done it for PETA because that’s how much it matters to me,” Silverstone says while explaining the kind of devastating effects leather has on the planet. She added, “The amount of resources, water, food, oil for transport, the amount of energy that goes into making leather is extraordinary. It's just not sustainable. The Earth can't handle it.”


The organization’s new advertisement sees the actor standing in the middle of a desert, wearing nothing but only cowboy boots in a cactus field. The ad reads, “DON'T BE A PRICK. Wear Vegan. Buy cactus, mushroom, or apple leather instead!”

For many years, the superstar is known for supporting such causes and raising awareness about how people can join in to fight the cause. The video continues with Silverstone saying that she wants all the important “vegan, earth-friendly materials” in the hands of the designers so that they can use them to make their favorite accessories. In the clip, the actor also noted that she’d rather go “naked” than wear animals on her skin.

However, this is not the first time that the actor has opened up about how being a vegan has changed her lifestyle completely. Earlier this year, while talking with ‘Vegan Food & Living’s Simply Vegan Podcast,’ Silverstone noted that as soon as she got to know that meat came from animals, she became a vegetarian. She added, “Why are we giving our dogs all this beautiful treatment, but torturing and enslaving and murdering these creatures? To me, that was just hypocrisy.”

Actress Alicia Silverstone attends PETA's 35th Anniversary Party at Hollywood Palladium on September 30, 2015 in Los Angeles, California.
Actress Alicia Silverstone attends PETA's 35th Anniversary Party at Hollywood Palladium on September 30, 2015 in Los Angeles, California. (Photo by Jason Kempin/Getty Images for PETA)

The actor also revealed that she has been following a plant-based diet after being associated with PETA.