How much does Kim Kardashian earn per Instagram post? Reality star says she makes more than from 1 'KUWTK' season
'Keeping Up With the Kardashians' star Kim Kardashian has revealed on an upcoming episode of David Letterman's Netflix show ‘My Next Guest Needs No Introduction’ that the series isn't her primary source of income. The mother of four said that she is able to make more or just as much from her paid posts on Instagram than an entire season of the show.
Instagram is a popular social media platform among digital influencers like successful bloggers and YouTubers, who feature among the ranks of users who are paid for posting on the app and they can end up making good money. When it comes to the Kardashian-Jenner clan, they rake in an astronomical amount.
“We would not be who we are today without Keeping Up With The Kardashians and that's why we continue to share our lives,” Kim told the 73-year-old former late-night host. “Even if, realistically, we can post something on social media and make more than we do a whole season,” she continued.
According to TMZ, the Kardashian–Jenner clan renewed their contract for an additional five seasons in 2017 for $150 million. The reality show premiered in 2007 and turned the Kardashian-Jenner family into international superstars. In the years since, the socialite family has become ubiquitous with fashion, television, music, and popular culture. As per Daily Mail, after subtracting Kris Jenner's 10 percent cut for being her managerial role, each family member on the series would earn nearly $4.5 million per season.
Brands and advertisers pay Kim up to $500,000 per Instagram post, as per US Weekly, so it would only take a few posts to exceed her 'Keeping Up With The Kardashians' earnings for a season. Kim currently has 190 million followers on Instagram.
Kim and her sister Khloe Kardashian had previously announced on their Instagram accounts last month that ‘Keeping Up With the Kardashians’ would be coming to an end with the final season airing in early 2021.
Kim wrote on Instagram, “To our amazing fans - It is with heavy hearts that we’ve made the difficult decision as a family to say goodbye to Keeping Up with the Kardashians. After what will be 14 years, 20 seasons, hundreds of episodes, and numerous spin-off shows, we are beyond grateful to all of you who’ve watched us for all of these years – through the good times, the bad times, the happiness, the tears, and the many relationships and children. We’ll forever cherish the wonderful memories and countless people we’ve met along the way.”
She added, “Thank you to the thousands of individuals and businesses that have been a part of this experience and, most importantly, a very special thank you to Ryan Seacrest for believing in us, E! for being our partner, and our production team at Bunim/Murray, who’ve spent countless hours documenting our lives. Our last season will air early next year in 2021.”
Earlier this month, Forbes reported that Kim is now worth $780 million, making her the wealthiest member of her family.