Gwyneth Paltrow's Goop agrees to pay $145,000 settlement over unscientific health claims about vaginal eggs
Gwyneth Paltrow's lifestyle brand, Goop, was under scrutiny for "unsubstantiated claims" about the effectiveness of vaginal eggs
Gwyneth Paltrow's lifestyle company, Goop, agreed to pay a settlement following accusation of unscientific claims for three of their products.
Reports said that Goop advertised its $66 Jade Egg to help balance hormones, regulate menstrual cycles, and increase bladder control when inserted vaginally.
However, 10 prosecutors from the California Food, Drug and Medical Device Task Force said in their lawsuit that Goop's claims "were not supported by competent and reliable science."
The other two products into question were Goop's $55 Rose Quartz Egg and its $22 Inner Judge Flower Essence Blend.
"Goop advertised that the Jade and Rose Quartz eggs could balance hormones, regulate menstrual cycles, prevent uterine prolapse, and increase bladder control," the Orange County District Attorney's office in California said in a statement. "Goop advertised that the Inner Judge Flower Essence Blend could help prevent depression."
Goop agreed to pay the $145,000 settlement but told SFGate in a statement, "While Goop believes there is an honest disagreement about these claims, the company wanted to settle this matter quickly and amicably."
Santa Clara District Attorney Jeff Rosen said in a press release, "We will vigilantly protect consumers against companies that promise health benefits without the support of good science…or any science."
"It's important to hold companies accountable for unsubstantiated claims, especially when the claims have the potential to affect women's health," Orange County District Attorney Tony Rackauckas said in the statement.
Customers who purchased the products between January 12, 2017 and August 31, 2017 will be refunded. The case also stops Goop from making "any claims regarding the efficacy or effects of any of its products without possessing competent and reliable scientific evidence that substantiates the claims."
In its statement, Goop offered its perspective on the matter. "Goop provides a forum for practitioners to present their views and experiences with various products like the jade egg. The law, though, sometimes views statements like this as advertising claims, which are subject to various legal requirements," said Erica Moore, Goop's chief financial officer. "The Task Force assisted us in applying those laws to the content we published, and we appreciate their guidance in this matter as we move from a pioneer in this space to an established wellness authority." The company added that the settlement "does not indicate any liability" on Goop's part and pointed out that it "has not received any complaints regarding these product claims."
Last year, Paltrow's wellness company was awarded the "Rusty Razor" award for being the "best" at promoting "pseudoscientific nonsense." The company has long been criticized for promoting "health benefits" without scientific proof.