FryAway on 'Shark Tank': Who is the founder and how to dispose of oil without clogging the drain pipes?
LOS ANGELES, CALIFORNIA: Oh who can resist the tasty goodness of a crispy fried chicken wing or perfectly fried golden fries or even deep-fried doughnuts? Well, the answer would be not many. While we all love our deep-friend snacks, unfortunately, our kitchen sinks and drain pipes might not share the same sentiment, especially if you live in a house with very old plumbing system.
Remember all the times you had to call in a plumber to clean up the clogged drains, despite pouring hot water down the drains and following every tip and hack to keep the drain pipes clean? Thanks to the residual oil and grease, clogged pipes and fatbergs are a harsh reality of our lives. So, if you're wondering how to discard the cooking oil safely without wreaking havoc on your plumbing system, then FryAway might just be the solution you've been looking for. Laura Lady, the founder of FryAway will be pitching her unique product that magically solidifies used cooking oil for easy and safe disposal in household trash, on the upcoming episode 13 of 'Shark Tank' Season 14, before Mark Cuban, Robert Herjavec, Kevin O’Leary, Lori Greiner, and Daymond John. While we will have to wait and watch to see if the Sharks will take to this unique product, in the meanwhile, you can learn all about FryAway and its founder here.
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What is FryAway?
Used cooking oil is usually discarded in a container or poured down the drain. When oil gets poured down the drain, even when chased with hot water and dish soap, it eventually clogs pipes, sewers and creates overflows that contaminate our water resources. While on the other hand, a plastic container can take over 450 years to decompose in a landfill. But with FryAway you can kiss goodbye to both these problems. FryAway is a 100% plant-based, non-toxic powder that magically solidifies used cooking oil for easy and safe disposal in household trash. Oil solidified with FryAway makes cleanup a breeze and can be tossed away with organic waste or composted. No more messy spills, containers or clogged pipes!
"With FryAway, we’re taking the mess out of frying, and creating a planet-friendly frying culture. So go ahead, FryAway!" states the brand's website. In just three simple steps, you can turn any leftover cooking oil from liquid to solid and safely dispose it off. To begin with, first turn off the heat source and remove the food from the oil. Then follow these three easy steps:
1) Sprinkle FryAway into hot oil and stir to dissolve completely.
2) Allow the oil to cool down and harden.
3) Scoop and toss the hardened oil in the trash, with organic waste, or compost.
Remember, once you use FryAway, you cannot reuse the oil.
Who is the founder of FryAway?
Laura Lady is the brains behind FryAway. After working for nearly 20 years in the marketing department of some of the biggest companies in the world such as Mattel and Lego, the marketing personnel decided to shift gears and dabble in the food industry with FryAway. In her LinkedIn bio Laura writes, "And if toys were my joy, food is my nirvana." She launched FryAway in 2021 when she began researching safe ways to dispose of cooking oil.
On the brand's website, she shared, "I love to cook because I love to eat. I have a soft spot for fried foods – basically anything with a crunchy bite and tender interior. Dusted (okay, encrusted) in salt or sugar. I’m very open-minded. Anyone who enjoys fried foods enough to try frying at home, knows a universal truth: FRYING IS MESSY. Getting rid of used oil usually involves paper towels, plastic bags, jars and jugs, and most of us have even resorted to pouring oil down the drain." "I asked my favorite search engine “how to properly dispose of used cooking oil” and was horrified to learn how much oil ends up where it shouldn’t, in our plumbing. Oil that high fives other waste products along the way, creating huge FATBERGS and causing major disruptions in our sewer pipes and to our environment," she recounts.
"I was determined to find a solution and headed to where I do my best work: the kitchen. FryAway is my best culinary creation yet. A plant-based, non-toxic powder that magically transforms liquid cooking oil into a solid, so that it can easily be tossed away with household organic waste," she explained.
What is the cost and where to buy FryAway from?
FryAway is currently available in three variants:
FryAway Pan: FryAway Pan Fry is for those times you are frying smaller batches or cooking with smaller quantities of oil. You can get a pack of FryAway pan for $9.99 or save some money by buying a bundle of 4 packs for $36.
FryAway Deep Fry: This works best when you're deep frying with larger amounts of oil, up to 8 cups or 2 liters. A pack of FryAway Deep Fry costs $12.99, while a bundle of 3 retails for $35.
FryAway Super Fry: FryAway Super Fry works with any amount of oil. A pack of Super Fry costs
You can purchase FryAway from either the brand's website here, or from Amazon, or even from your nearest Krogers.
Although FryAway is a relatively new entrant to the market, the product has managed to earn a loyal customer base who can't stop raving about it. A happy customer shared the following review on Amazon, "This is a genius product! Figuring out what to do with used cooking oil was always tough. I hated throwing it away but it would melt my compost bags. All you have to do is stir it into your hot used oil then let it cool. Voila! It becomes a solid gelatin blob that easily goes into the counter-top compost bin. And not to worry, it’s ok to put in your compost. Love this product! Will use it again and again!"
Where is FryAway now?
FryAway is on a mission to create a planet-friendly frying culture, and is a member of the 1% for the Planet club. As a member of 1% for the Planet club, the brand donates 1% of its revenues to nonprofits that focus on water conservation.
Who will steal the deal?
Considering the simplicity of the product and also the fact that it provides a unique solution to our day-to-day problems, FryAway sounds like something that the Queen of QVC aka Lori Greiner might be interested in. Although the brand's sales numbers and profit margins will ultimately be the major deciding factor for the sharks on whether to invest in the business or not. So, we will just have to wait and watch to see if the Sharks even make a deal.
'Shark Tank' Season 14 Episode 13 airs on ABC on Friday, January 27, 2023, at 8 pm ET. Catch the latest episode featuring products like FryAway, Anytongs, Copy Keyboard, and Slick Barrier.
Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTune.