MEAWW.COM / NEWS / CELEBRITY NEWS

'Fox & Friends' host Ainsley Earhardt shares photo with NBA star Jonathan Isaac who launched his 'anti-woke' sports brand

NBA player Jonathan Isaac, who has previously worked with Nike, wanted to create a 'company that stands for faith, family, and freedom'

LOS ANGELES, CALIFORNIA: Celebrities coming up with their own brands, especially when it comes to self-care and clothing, has always been quite popular as a trend. Due to their significant number of followers, they are assured to have a customer base eager to buy their merchandise. However, it's often rare to find a celebrity who launches a brand according to a certain set of values. 

'Fox & Friends' co-host Ainsley Earhardt recently shared the NBA player Jonathan Isaac's brand through an Instagram post stating that he created a brand to match his "anti-woke values and to support faith, family and freedom!" Isaac also sat down to have a brief conversation with the hosts of 'Fox & Friends' to discuss his new brand, Unitus. 

What is Jonathan Isaac's brand? 

The brand launched by the young NBA player is called Unitus, which is supposed to be a sports and lifestyle label that puts values at the forefront, specifically Christian values. Its launch was announced in the middle of July, and the store went live as soon as August kicked off. The brand currently carries sweatshirts, hoodies, tracksuits, and shoes. In the 'Fox & Friends' interview, Isaac revealed that he wishes to expand his product line to be appropriate for every sport, like special shoes that meet the demand of different requirements. 

Isaac is said to have left Nike to create a brand based on his faith. The caption of Earhardt's Instagram post read, "NBA star @jonisaac_01 left Nike to create his own brand @weareunitus to match his anti-woke values and to support faith, family and freedom!" and mentioned the brand's website. In the photo, Earhardt and Isaac can be seen in pristine white clothes, with the former holding a shoe from the NBA champ's newly launched brand. 

'Fox & Friends' have a chat with Jonathan Isaac

The co-hosts Earhardt and Steve Doocy sat down to have Isaac walk them through his new brand. "I believe that values matter and in today's day when we do give our money to companies that don't support our values, we're co-signing their message," he stated. When asked by Earhardt how Unitus is different, the NBA star replied, "You're buying into a company that stands for faith, family, and freedom. And it's going to work to bolster those values and give you merch that supports those values and creates this community of people who want to come together and see these values celebrated in the marketplace and culture."

"You were with Nike for a while," Doocy pointed out, continuing, "You left Nike to pursue this and you got all sorts of stuff." Then the camera panned to show several products from the brand as Isaac explained how the design and logo had faith-based symbolism. "Well, it's actually a take on the Ark of the Covenant. So, my pastor was thinking about what we could use as a logo and we re-designed it around the Ark of the Covenant," Isaac explained about the logo of his sports brand.