Former BTS and TXT producer Adora to make her debut as an idol in November
Singer and producer, Adora (Park Soohyun) who was a former producer at HYBE (then, BigHit Entertainment) rose to fame for being the only female produce at the label despite her young age and talent. Adora is of the same age as BTS’ maknae, Jungkook but has her fair share of talents having many of BTS’ songs credited to her name for her composition and production skills.
With hits like ‘Spring Day’ and ‘Not Today’ from BTS credited to her name as well as many other TXT songs produced by her, Adora rose to popularity among fans of the two boy groups and is now on her way to making a name for herself as a solo idol. She was last credited on the BTS album, ‘Map of the Soul 7’ as well as BTS’ V’s OST, ‘Sweet Night’ for the K-drama ‘Itaewon Class’ starring Park Seojoon and Kim Dami in the lead roles.
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Adora’s solo debut
On October 25, Adora’s new label, Aura Entertainment made an official announcement with regards to Adora’s future activities in the K-pop industry. The label said, “We have signed an exclusive contract with the artist Adora. We will spare no effort to support Adora, who has been recognized for her outstanding singer-songwriting and producing abilities in the past so that she can be successful as the company's first artist.”
The label also added that this new contract marks the end of Adora’s collaboration with BigHit Entertainment (HYBE) now as they added, “Adora, who received a lot of attention and love as a composer and producer, is preparing to write her own story as an artist. We ask for a lot of interest and love for the artist Adora, who is about to start now.”
Adora Aura Entertainment’s first artist
Adora has signed her contract with Aura Entertainment after spending many of her years as a producer and composer with BigHit Entertainment. She joined BigHit in 2016 as she participated in '2016 Next New Creator', a producer discovery audition project held by Big Hit, and was selected as the label’s only female producer at the time.
Adora has now moved on from the label and joined Aura Entertainment, a newer label that was launched in December of 2020. The goal of the label was to present 'Adorable, Ultimate, Rare and Attractive' artists making up their label name, ‘Aura’ and Adora is the first of two artists presented by the label. It is reported that Adora is in the final stages of her new project and will make her debut as an idol in November of 2021.