Bullet dodged: How Drake used a fictional school reunion to divert the world from talking about his illegitimate child
Drake used the power of nostalgia to trigger an emotional response from the viewers and totally out of the context of the summer beef.
Drake seems to be the Taylor Swift of rap who won't get knocked down. Just a month ago Drake's arch-enemy, Pusha T, dropped a volcanic diss track against the 'God's Plan' rapper and made a shocking claim that Drake secretly fathered a baby. Pusha T, in his track titled “The Story of Adidon” went on to narrate that Drake's child's name is ‘Adonis’ and claims his mum is a porn star, Sophie Brussaux, alleging the three-time Grammy-winning artist of ignoring the mother and the child.
The verse reads:
"Sophie knows better as your baby mother
Cleaned her up for IG, but the stench is on her
A baby's involved, it's deeper than rap
We talkin' character, let me keep with the facts
You are hiding a child, let that boy come home
Deadbeat mothafucka playin' border patrol, ooh
Adonis is your son
And he deserves more than an Adidas press run, that's real
Love that baby, respect that girl
Forget she's a pornstar, let her be your world."
Drake who has always been prompt to respond to allegations stayed mum about this one. Fans anticipated Drake's comeback and waited for him to clarify if these were true. Instead, the two tracks released since then including 'I'm Upset' completely ignored the scathing diss. But Drake is fully aware of the allegations since he shared a note on social media addressing the black painted face picture of Drake as the background to his track.
The photo, shot in 2007 by photographer David Leyes, was widely criticized after being used by Pusha so Drake issued a statement clarifying the image’s original purpose.
Just when everyone thought Drake's career was threatened, he announced his upcoming album 'Scorpion,' which will be releasing on June 29. Suddenly, the world forgot about the controversy even if it was something as earth-shattering as an illegitimate child of a power rapper.
Earlier, Pusha T had accused the 31-year-old of hiring a ghostwriter to pen his lyrics. That too was forgotten.
So now, the big question is, how is Drake dodging bullets and allegation like a pro and magically making the odds work in his favor?
First of all, it seems Drake knows exactly what he is doing. Making music that overshadows his controversies. He has recently formed a good relationship with director Karena Evans and working on 'God’s Plan' and 'Nice For What' has only been a blessing to divert the attention from his past. Now with 'I’m Upset,' the duo have successfully managed to manipulate the conversation from an illegitimate child to an endearing reunion of a Canadian soap opera.
The month of June that started with 'The Story of Adidon' track trending on Twitter, within few weeks the dialogue had died and people were talking on how good the 'I’m Upset' video is.
The gap between the two tracks was filled by promoter J Prince, who justified Drake's silence to fans while on a tour to promote his book. Also a mentor to Drake, Prince said he told the rapper not to respond.
However, all of a sudden, Drake breaks his silence on June 15, and takes to Instagram to drop an album cover with an image of the Degrassi high school with “Video link in bio” as the caption. He posts the release date of the album as if there weren't any controversy happening in the first place. And guess what? The world chose to sync with Drake's flow. There wasn't any magic to this, but a thoroughly calculated move.
If you look back on Drake's career you will see how the timing of his videos have always been on point with the release of 'Hotline Bling' and 'Started From the Bottom.' In the same way, the release of 'I’m Upset' video came at a perfect moment because people held out hope that in some form Drake would respond. Instead, Drake used the power of nostalgia to trigger an emotional response from the viewers and totally out of the context of the summer beef.
With this video, the online conversation moved away from Drake's secret child to a reunion of a fictional school. Pusha T's accusations, which is highly believed to be true since the affair was proved and TMZ reported saying that Sophie Brussaux claimed Drake wanted her to have an abortion, has been washed away. Looks like Drake knows how to dodge the bullet because he has been doing it for long but haters bring 'em on, Drake's the Matrix!