Dixie and Charli D'Amelio: 5 important business lessons to learn from TikTok stars and sisters
The TikTok sisters can literally do anything. From ruling social media with an insane number of followers to launching a footwear brand, the D’Amelio sisters are on their way to becoming successful entrepreneurs. Dixie 21, and Charli 19 recently launched their footwear brand, 'D’Amelio Footwear.'Apart from this, the duo has also collaborated with established international companies, including Hollister Co, Dunkin', Pura Vida, and cosmetics brand Morphe.
The footwear line features a range of styles including boots, platform slides, sneakers, pumps, sandals, and more. According to their website, it said, "Breaking into the fashion footwear space has always been the dream of ours and we are so excited that our dream is finally a reality". Let's dig inside 5 business takeaways we can learn from these sisters.
5 business lessons you can learn from D'Amelio Sisters
1. Consistency
The youngest D'Amelio member, Charli was consistent since her initial days. She continued to regularly upload videos, which helped to accelerate the growth of her following and of her account. Consistency is key, whether it be on social media, in an advertising campaign, or in customer service. This dependability can contribute to building customer confidence and a loyal following.
2. Leverage social media platforms aptly
The story of the D'Amelio sisters demonstrates the current power of social media. The D'Amelio sisters have a more modest upbringing than the Kardashian sisters, whose father was famous, and they haven't previously been in the spotlight. The secret is to start putting oneself out there in the social media realm because progress is preferable to perfection. Additionally, you are not required to use every platform. It's advisable to stick to one channel and post often with high-quality content rather than trying to be everywhere at once.
Marc D'Amelio took to Twitter, to support his daughters. He wrote, "Billboards are going up"
Billboards are going up. @dameliofootwear @DamelioBrands @heididamelio @dixiedamelio @charlidamelio @dameliofamily pic.twitter.com/CqkCszDaaX
— Marc D'Amelio (@marcdamelio) May 25, 2023
3. A good PR strategy
The D'Amelio sisters, in contrast to many other one-hit wonders, seized the chance presented by their popular videos and ran with it. Their mother hired a manager, PR, and marketing firm soon after their following counts skyrocketed to figure out how to effectively capitalize on this expanding audience.
4. The D'Amelio sisters have their own style
Authenticity! Many people have expressed surprise about the D'Amelio sisters' widespread fame. The D'Amelio sisters don't follow trends; instead, they embrace their own style. This gives them a feeling of authenticity.
5. Less is more
The D'Amelio sisters' popularity has now grown as a result of their expansion to new platforms, which they did slowly and steadily. The D'Amelios spent a considerable amount of time concentrating all of their efforts on TikTok and were less active on Instagram. So it's always wise to remember that being slow is good and less is more.
