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Disney's brand new problem: Rachel Zegler controversy threatens to sink 'Snow White' remake

Rachel Zegler has been cast as Snow White for Disney Studios' live-action remake of the animation
PUBLISHED AUG 16, 2023
Rachel Zegler at the 94th Annual Academy Awards in Hollywood (David Livingston/Getty Images)
Rachel Zegler at the 94th Annual Academy Awards in Hollywood (David Livingston/Getty Images)

LONDON, UNITED KINGDOM: 'Snow White' actress Rachel Zegler's comments about the upcoming live-action version of the film have sparked alarm among branding experts, who believe her remarks will have a significant impact on ticket sales.

With the high-budget Disney film set to hit theaters in March 2024, officials are expected to conduct urgent negotiations to deal with the fallout from Rachel's statements. The unfavorable reaction to her stance has necessitated damage control and deliberate steps to protect the film's reception and commercial success.

Rachel Zegler attends the CAA New York Party at Maxwell Social (Tribeca) on June 09, 2023 in New York City.
Rachel Zegler at the CAA New York Party at Maxwell Social in June 2023 in New York City (Jenny Anderson/Getty Images)

What did Rachel Zegler say about Snow White?

Rachel Zegler, 22, has received fierce backlash after publicly criticizing the original 1937 'Snow White' film, calling the plot "weird" and the Prince a "stalker."

Rachel, 22, caused uproar online after admitting she 'hated' the original movie (variety/Youtube)
Rachel Zelger, 22, caused uproar online after admitting she 'hated' the original 'Snow White' movie (Screenshot/Variety YouTube)

The outrage was exacerbated by the resurfaced footage from various interviews last year in which Rachel emphasized her dissatisfaction with the original 'Snow White' film.

In these videos, she described her interpretation of the role and emphasized that her version would not rely on being saved by a prince or the dream of true love. Because of these claims, critics called Rachel a "fake feminist" and accused her of "gaslighting."

A marketing consultant warned that Disney must exercise caution because the negative reaction to Rachel's comments could have an impact on how audiences perceive the character and the overall narrative.

What parts of the original 'Snow White' will be removed from remake?

New pictures from the set of Disney's upcoming remake of 'Snow White' indicate that the seven dwarfs won't appear in the film, which has led to discussions about whether the move toward more diversity is causing unintended problems.

The West Side Story actress insisted her Snow White would 'not be dreaming about true love' in the upcoming film (rachelzegler/Instagram)
'The West Side Story' actress Rachel Zegler insisted her Snow White would 'not be dreaming about true love' in the upcoming film (@rachelzegler/Instagram)

The photos, revealed by the Daily Mail, indicate that the movie will feature a varied group of individuals instead of the traditional seven dwarfs from the original. IMDb suggests that the recently captured images were probably taken during reshoots of the movie on July 13.

Who wrote the original 'Snow White'?

Snow White is indeed one of the most famous and iconic fairy tales in the history of literature and film. The tale served as the basis for Disney's first feature film, 'Snow White and the Seven Dwarfs,' which was released in 1937.

PR and marketing executives warned her comments could have a 'negative' impact on the movie's success when it is released in March 2024 (rachelzegler/Instagram)
PR and marketing executives warned that Rachel Zelger's comments could have a 'negative' impact on the movie's success when it is released in March 2024 (@rachelzegler/Instagram)

The fairy tale comes from a 19th-century collection of fairy tales by the Grimm brothers, known for their contributions to folklore and literature.

Published in 1812, the Grimm Brothers' collection included the fairy tale 'Sneewittchen', a timeless and enduring tale that has captured the imagination of generations.

RELATED TOPICS DISNEY+ NEWS RACHEL ZEGLER
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