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Will David Hogg drop 'Good Pillow' branding? Gun control activist mocked as 'pillow mogul who forgot to register'

David Hogg had publicized the brand name without registering it and a North Carolina resident, Robert Holland, filed an application to trademark "Good Pillow" instead

When gun control activist, David Hogg, announced that he would be launching his own pillow company to compete with pro-Trump Mike Lindell's MyPillow, excitement ensued. The news came as Lindell continued to push false claims that former President Donald Trump won the 2020 presidential elections. Hogg announced he would be starting the company with tech entrepreneur, William LeGate.

LeGate first contacted Hogg through Twitter to "put MyPillow out of business," adding in another tweet, "We are considering airing a commercial on Fox News immediately following MyPillow ads… my ad buyer says it is unlikely they’ll let us do that, though, since Fox News relies on MyPillow & if MyPillow goes under, it could also really hurt Fox News." Hogg responded that if they were planning to put MyPillow out of business, they should hire their factory workers as "they got families."

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However, more than a month after the pillow company's name was announced, no further updates have been shared. A few days after the name was announced, Hogg tweeted that he was taking a leave of absence from his board position with March For Our Lives, to focus on "school, my passions, and my overall well being." The gun control activist has not tweeted since.

However, LeGate tweeted on February 16, regarding a scam, writing, "There is a fraudulent company going under the name good pillow who started selling fake products after we announced the name. They are not affiliated with us. If you order from them you may be scammed. We’re in the process of dealing with this legally but wanted to make aware."

It was Newsweek that reported that a search of the US Patent and Trademark Office database did not reveal any new company being registered under the name Good Pillow or a variant on February 10. It would seem that a third party has since registered the name Good Pillow, the application being filed by a North Carolina resident named Robert Holland.

According to the trademark application, "Good pillow" was being registered for a "custom-built pillow," to use the mark in commerce or in connection with identified goods and services. The application is now waiting to be assigned to an examining attorney approximately three months after the filing date, which will take place in May 2021. The image registered with the application does not match the logo on Hogg's and LeGate's Good Pillow co website. At the time of reporting, no other applications for the name have been filed under either Hogg's or LeGate's name. 

Many took to social media to mock Hogg and LeGate, with one user writing, "Ummm it appears that the burgeoning pillow mogul forgot or don’t know to register 'Good Pillow' with the US patent and trademark office and a day after an article was published alerting the public to that fact 'Good Pillow' was subsequently registered." Another wrote, "Remember David Hogg? The lefty that wanted to compete with Mike Lindell's pillow company? Well while he was waiting for his donors to crowdfund his business, someone went to the Patent office and took the business name Good Pillow before Hog could do it. Patriot ownage." A user tweeted, "Robert Holland will sure be excited, since he owns the rights to the name good pillow and you don't."

Meanwhile, LeGate took to Twitter on Sunday, March 14, to tell his followers that updates regarding the pillow company would follow, tweeting, "Lots of exciting pillow updates to share with you all soon :)"