ReTold Recycling on 'Shark Tank’: Who are the founders, what is the cost, and all about innovative sustainable garment recycling service
LOS ANGELES, CALIFORNIA: In 'Shark Tank,' Amelia Trumble and Alan Yeoh seek an investor for ReTold Recycling, a textile and fabric recycling service. Let's learn about the firm, that takes pre-worn garments and makes sure they don't wind up in landfills, before the episode airs.
Textile waste is one of the most ignored environmental challenges of our day, and domestic textiles and clothes are major contributors. The fast-paced fashion business, along with the convenience of low-cost clothing and the growing usage of synthetic fibers, has resulted in an unsustainable cycle of production and waste. Millions of tonnes of clothing are discarded each year, with much of it ending up in landfills. This is not only bad for the environment, but it also wastes important materials that could be reused. Reducing the number of textiles that wind up in landfills is the solution to this problem, which is where ReTold Recycling comes in. In order to expand their brand, they plan to pitch their company's growth prospects to Sharks Lori Greiner, Kevin O'Leary, Robert Herjavec, Mark Cuban, and Guest Shark Emma Grede.
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What is ReTold Recycling?
ReTold Recycling is a mail-in recycling service for unwanted clothes and textiles. After receiving your old clothing, the firm distributes it to charity, thrift stores, reuse partners, up-cyclers, rag companies, and other organizations. Their objective is to divert as much fabric as possible from landfills by building a community around their #NoLandfills initiative.
Recycling with ReTold is a straightforward procedure. Collect all of your fabrics first, then purchase a bag or sign up for a subscription. Load your bag with anything from a single sock to an entire wardrobe and deliver it to your nearest post office, mail room, or doorman. Each bag includes a pre-paid label, so you won't have to stand in line at the post office. You have as much time as you like to fill and send in your luggage. There is no expiry or send-by date on ReTold bags or prepaid delivery labels.
ReTold collaborates with partners to filter and sort your items before delivering them to thrift stores, donation centers, recyclers, resellers, and up-cyclers. As a consequence, there is a supply chain in place to ensure that nothing from your ReTold bag ends up in a landfill.
So, what becomes of the stuff you send to ReTold? They are first sorted by kind and quality. Clothing in good condition is donated to thrift stores so that someone else can enjoy them. Clothes in less-than-perfect condition are donated to charity shops, where they can still be useful to the community. Finally, damaged fabrics are transferred to recycling firms, where they are broken down to make new fashion. Scraps from the recycling process are utilized for insulation, car seat inners, and a variety of other applications.
ReTold provides annual or quarterly memberships, as well as single bags with no commitment. The memberships are ideal for families, shoppers, and anybody in need of a reminder to clear out their closet. In addition, by purchasing an annual or quarterly membership, you will have access to ReTold Rewards, which provides discounts and offers from partner products. You may earn up to $90 in incentives each year if you subscribe to six bags.
The ReTold bags are 15*15*4 inches and can contain up to 5 pounds. Everything clean and dry home fabrics and clothing, from bridal gowns to odd socks, can be included. The items will be donated to thrift stores, charities, upcyclers, or recycling firms after they have been sorted. Individual post-consumer products collected in ReTold bags will never be disposed of in a landfill.
Cotton face masks, bed linen, dishcloths, towels, and blankets are examples of household textiles. ReTold does not take cushions or pillows, since they are unsuitable for resale and difficult to recycle. ReTold accepts some but not all shoes — lightweight, newish shoes that may be donated or resold are OK, but heels or sharp hardware will shatter the bags. ReTold bags are composed of cornflour and are totally biodegradable and compostable, so you can rest certain that your recycling efforts are not contributing to landfill garbage.
ReTold Recycling is a novel approach to minimizing textile waste. You may say goodbye to clutter and welcome to a more sustainable future with its simple and convenient mail-in service.
Who are the founders?
Amelia Trumble and Alan Yeoh founded the company in 2019 with the goal of diverting as much old clothing from landfills as possible and raising awareness about sustainable recycling procedures. From 2012 and 2016, they met while working at MAC Cosmetics. Both folks are running their businesses while working full-time.
Alan has a strong history in Customer Relations Management, having worked for organizations such as British Telecom, Uber, Airbnb, and others. He is presently Walmart's CRM director. Alan earned a Bachelor of Business and International Marketing degree from the University of Technology, Sydney. He subsequently went on to earn a Master of Commerce in International Business at UNSW. He also holds a Master of Business Administration and Strategic Management degree from The Wharton School.
Amelia has a background in digital marketing and currently works as a growth adviser at Render Better, a Shopify optimization platform. RMIT University awarded Amelia a Degree in Business and Marketing. She worked at The Estée Lauder Companies Inc for 9 years. She began working as a digital consultant at Bray & Co in 2017 and stayed till 2019. Furthermore, she was born in Melbourne, Australia.
What is the cost and how to avail services of ReTold Recycling?
They generate money by selling the bags you use to send your recyclables to them. A three-pack costs $41.50, a ten-pack costs $129.50, and a single bag costs $14.50. They also provide a subscription option that supplies three bags at once, followed by one bag every three months. This option provides a 15% discount. The firm has a rewards program that awards points that may be used at one of its partner businesses.
Where is ReTold Recycling now?
Retold Recycling, formed in 2020 by Amelia Trumble and Alan Yeoh, has recycled around 50 tonnes of old textiles. The firm is expanding quickly. They have consumers in every state in the United States and are profitable.
Who will steal the deal?
There's little doubt that all the Sharks will support the company's objective, but will they support the business? There better be some significant sales. Emma may take a flyer if she feels any altruistic guilt about the apparel sector contributing to landfills. We'll simply have to wait and see whether any of the Sharks strike a deal.
'Shark Tank' Season 14, Episode 14 airs on ABC on Friday, February 17, 2023, at 8 pm ET. Catch the latest episode featuring products like ReTold Recycling, Kahawa 1893, FunkkOFF, and The Chub Rub Patch.
Missed an episode? Want to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.