Comcast cedes fight for 21st Century Fox to Disney, will instead focus on Sky
Disney appears to have cleared the final hurdle in its battle for Fox's entertainment assets, with Comcast ceding the fight to its bitter rival and bringing an end to the standoff between the two conglomerates. The bidding war reached its conclusion after Disney upped its offer for the company to $71 billion, surpassing Comcast's most recent $65 billion bid.
Because of the nature of the stakes involved — Disney already controls Marvel, Pixar, and LucasFilm, with this latest acquisition adding on to an already formidable content portfolio — as well as the well-documented rivalry between Comcast chief Brian Roberts and Disney Chief Executive Bob Iger, the competition for the entertainment arm of Fox had been closely followed, with this most recent development quite possibly cementing Disney's position at the top of the entertainment food chain.