Chrissy Teigen slams 'rich' friends wanting free PR boxes from her after Kylie Jenner gushes about getting one
She also took a dig at food writer Alison Roman, who had previously said she was "horrified" by Teigen's success in the food industry and accused the model of being a "sell-out" with a "content farm"
Model Chrissy Teigen took to Instagram to slam all her "rich" friends who were requesting free goodies from her cooking line although they were perfectly capable of affording to pay for the products. She took a dig at her famous peers after billionaire makeup mogul Kylie Jenner shared her excitement at having received a PR box form Teigen's Cravings brand.
However, John Legend's wife's criticism did not appear to be directed at Jenner or some of her other friends like Kourtney Kardashian and Shay Mitchell, all of whose Instagram Stories thanking her for the freebies she posted on her own social media channel. Her anger was mainly targeted toward some other unnamed friends in her life who, according to her, were becoming increasingly demanding in requesting free stuff from her. "Please don't ask me for a box. My marketing budget is not infinite but my love for you is. Also, I see some of you asking and you're literally rich," she wrote in an Instagram Stories post.
The boxes in question contain a copy of Teigen's latest cookbook, as well as exclusive kitchenware line products, including a frying pan and a chopping board, according to the Sun. Teigen also shared a video from her couch in which she admitted to have not known how much effort went into curating the boxes before she started her company.
"Before I had to make my own boxes I'd get boxes all the time and I'd just donate them or give them away," she confessed. "I didn't even think twice about it, thinking the person who made this probably doesn't even know this came to me. Then I started making my own and holy s**t it was a ton of work, shout out and so much love to the people who do it on their own - I had a lot of help. I put it together, it's very curated, it's a labor of love and I will never, ever throw away or not thank somebody profusely."
She added: "This is not for fans asking for one, that was honestly just meant for my friends who are literally writing: 'Erm, mine hasn't gotten here yet' and that's because I didn't send it. Just kidding...kind of," prompting some background laughter from her husband.
She ended the video by taking a dig at food writer Alison Roman, who had previously said she was "horrified" by Teigen's success in the food industry and accused the model of being a "sell-out" with a "content farm."
"Maybe that comes from someone getting in your head that we are just a content farm who got so big so quickly, but I promise you that's not how it looks," Teigen said. Roman, who has since apologized to Teigen for her comments, caused the model to go on a temporary hiatus from social media.
Meanwhile, Jenner, who was one of the fortunate few who received a PR box, admitted on her own social media box that she had been "scared" to ask for the freebies. However, having received the box she excitedly filmed it from every possible angle. "This is amazing, I love you Chrissy and I love your books so much. I have been wanting one of these, I've just been too afraid to ask... But now that we're at it can you please cook for me?" the mother-of-one said.