Chris Evans bowled over by Ryan Reynolds's ability to 'ju-jitsu' any circumstance into a marketing campaign
The coronavirus pandemic continues to reign supreme in the world. Travel plans are blocked, films and production ventures are all stalled indefinitely, and there is a definite sense of gloom in the air. Yet, if there's one thing that the pandemic hasn't been able to do, is stem creativity. And you can always count on 'Deadpool' star Ryan Reynolds to provide some laughs with his antics in these tough times.
Over the weekend, Reynolds managed to craft an advertisement for his Mint Mobiles company, which he says that he was barely able to film during the shutdown. In the ad, Reynolds uses PowerPoint slides on his computer, which of course results in his trademark quirky humor. This won Chris Evans's attention, who tweeted it, asking how the actor is able to 'single-handedly' depressing circumstances into a marketing campaign. He said that he would switch his phone plan to Mint.
Evans wrote, "How is he able to single-handedly jiu-jitsu any circumstance into a perfect marketing campaign?? I’m gonna go switch my plan while I try to figure this out."
Fans flooded his post with comments, and also begged him to be more active on Instagram. Evans had just made his debut on the photo-blogging site, but is not as regular as many of his fellow actors. Considering both the actors have a jovial sense of humour, wit and charisma, it would be fun to see them team up in a film.
Evans has praised Reynolds several times before for his marketing tactics. When Reynolds's Mint Company had decided to take on a full-page ad in the New York Times, and use the remainder of the money to provide subscribers with a three-month trial, Evans said that Reynolds was "killing it" with his marketing prowess.
Apart from Mint Mobile marketing campaign, Reynolds is also known for creating novel advertisements for Aviation Gin Company.
On the work front, Evans has been seen on 'Defending Jacob', while Reynolds's 'Free Guy' has been postponed till December, due to the coronavirus pandemic. Yet, Reynolds always manages to engage his fans in creative promotions for his films as well. Just the other day, "Reynolds shared a 'Free Guy' cover shot featuring himself and actress Jodie Comer for Total Film magazine and he declared in captions that the movie is his favorite one he's ever done.
"Love the #FreeGuy cover shot for @totalfilm," he captioned the post, which has been shared on his social media pages."It’s my favorite movie I’ve ever done. Just an absolute fastball of joy. Can’t wait to get it out there. On... December 11th?"
'Free Guy' features Reynolds as Guy, a Non-Player Character in a video game called 'Free City' that has a mash of elements from 'Grand Theft Auto' and 'Fortnite'. The movie also features Jodie Comer as Milly / Molotov Girl, Joe Keery as Keys, Lil Rel Howery as Buddy, Utkarsh Ambudkar as Mouser, Camille Kostek as Beauty, and Taika Waititi as Antoine, the game's publisher. 'Free Guy' will release in theaters on December 11.