Check out 5 brands customer love that may disappear soon

Take a look at the 5 brands that customers love but may disappear soon as customers are adopting new practices

PUBLISHED APR 15, 2023

Diet Pepsi and Kodak have enjoyed massive popularity among fans in the last few decades (Scott Olson and Christopher Furlong/Getty Images)

World-famous brands are those that have become household names across the globe. Whether it's Coca-Cola, Nike, or McDonald's, these brands have established themselves as leaders in their respective industries due to their quality products and innovative marketing strategies.

However, there are quite a few brands that are on the verge of extinction. In this article, we will take a look at the 5 brands that customers love but may disappear soon.

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1. Diet Pepsi

Diet Pepsi enjoyed enormous popularity in the 1990s, but recent years have seen a sharp decline in sales. Diet drinks were initially introduced to the market in response to concerns about sugary sodas, however, today, aspartame and artificial sweeteners may pose health risks. Millennials favor healthier beverages like sparkling water instead of Diet Pepsi.

2. Victoria’s Secret

Victoria's Secret, the lingerie brand known for its runway displays and daring fashions, is looking a little ragged these days. Analysts claim that Victoria's Secret has lost an appeal to modern consumers due to its overt sexuality, dark stores, glitzy image, and reliance on slender models. In 2020, Victoria's Secret closed approximately 250 stores, and more recently, revenues declined by 9% in the third quarter of 2022.

3. Campbell's Soup

Nowadays, Campbell's Soup is more likely to be seen on a graphic T-shirt than on a plate of food. Simply put, the brand that formerly dominated the kitchen has lost the interest of American customers between the ages of 18 and 34.

4. Kodak

In the past, Kodak was a forward-thinking business with about 145,000 employees. By 2018, it was frantically experimenting with cryptocurrencies. It offered KodakCoin, a method for photographers to take charge of managing the rights to their photos. This creative endeavor was quickly abandoned despite being good.

5. Harley Davidson

Even Harley-Davidson motorcycles are becoming obsolete as younger consumers adopt new purchasing and travel practices. Harley-Davidson motorcycles might no longer be considered a luxury good because so many millennials choose ride-hailing apps and public transportation over owning personal vehicles.