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Cable dramas still lead the way, after study shows 9% lift in viewing thanks to digital platforms

The study also found that on broadcast network programming, sitcoms and reality shows each saw an 8% increase in viewing while comedy talk shows saw a 1% lift via digital platforms

In a world where everything is available at our fingertips, and new content is being pumped in and streamed just about anywhere, it appears that viewers are still hooked on to traditional cable dramas.

A recent Nielsen study that leveraged Total Content Ratings found that no matter where the viewers access their entertainment, they were inclined to the dramatic.

The study found that cable dramas beyond linear airing saw a 9% lift in viewing by way of digital contribution from connected devices, computers and mobile devices.

The study also found that on broadcast network programming, sitcoms and reality shows each saw an 8% increase in viewing while comedy talk shows saw a 1% lift via digital platforms.