Brass Roots on 'Shark Tank': What is the cost, who is the founder of the climate and keto-friendly snacks

Brass Roots on 'Shark Tank': What is the cost, who is the founder of the climate and keto-friendly snacks
Aaron Gailmor, CEO of Brass Roots, pitches his company to the Sharks on 'Shark Tank' Season 14 episode 12 (ABC)

LOS ANGELES, CALIFORNIA: Brass Roots is a New Orleans-based startup whose mission is to produce nutritious snacks that taste good and give back to the planet. They are even preserved using environmentally friendly, plant-based additives. Founder Aaron Gailmor appears on 'Shark Tank' to see if the Sharks would be interested in partnering with him for shares in the firm.

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Read on to learn more about Brass Roots and the products they offer. Gailmor will be pitching his range of keto-friendly snacks in the hopes of an offer on 'Shark Tank' on January 20. The episode will air on ABC at 7 pm CST.

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What is Brass Roots?

Brass Roots is a New Orleans-based company committed to offering nutritious and delicious snacks while also giving back to the community and the planet. Organic Sacha Inchi Seeds are used in the company's keto-friendly, plant-based goods as a nutritious and allergen-friendly source of fiber, healthy fats, and protein.

Sacha Inchi seeds, commonly known as "Incan Peanuts," have been grown for millennia by Peruvian indigenous people. These seeds are an allergy-friendly superfood that is high in complete protein, fiber, and omega-3 fatty acids. Sacha Inchi seeds are not only nutritious but are also farmed sustainably, paying decent salaries to farmers in Laos and Thailand.

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These seeds are remarkable in that they are nut-free, yet have a nut-like flavor and texture. As a result, they are an ideal option for people who are allergic to nuts. Furthermore, the seeds are cultivated in areas with naturally high rainfall, which means they require very little irrigation and do not stress the local water basin.

Sacha Inchi seeds have up to 9 grams of complete protein per serving, making it one of the few completely plant-based protein sources on the market. They also have 50% of their fat in the form of alpha-linolenic acid, an Omega-3 fatty acid that has been shown to boost brain function and raise levels of "good" HDL cholesterol. Furthermore, the seeds provide 5 grams of fiber per serving, making them a potent prebiotic and useful aid for maintaining excellent gut health.

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Brass Roots obtains Sacha Inchi seeds from their agricultural partner Chan in Laos and Thailand. During the Vietnam War, Chan became a refugee in Thailand and escaped to the United States with his family at the age of 13. Despite his lack of English skills, he labored to support his family. Chan wanted to return to Thailand after making a better life in America and gaining a good education. He has established a K-12 school and a university with earnings from the local Sacha Inchi seed farm to educate and empower youngsters and set them on the road to prosperity.

Aaron Gailmor, the CEO, launched the firm in 2019 because his father's heart problems inspired him to study more about nutrition. His objective was to develop snacks that were both nutritious and enjoyable. Brass Roots was allegedly inspired by New Orleans' optimism, conservatism, and sense of community.

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Brass Roots, in addition to its mission of delivering nutritious snacks, places a great emphasis on community service and collaborations. The Mercy Foundation, an organization that works to deliver education and community development initiatives in Laos and Thailand, has partnered with the firm. Brass Roots also provides free food and nutrition instruction to local music education and youth development organizations. Through its donation initiatives, the firm hopes to have a beneficial influence on the community and close the access gap to nutritious meals for those who are less fortunate. Here are some of the most popular snacks from the Brass Roots brand.

Grain-Free Crunch Puffs

Crunch Puffs are a grain-free alternative to classic puff snacks. These gluten-free and grain-free sweets have a unique blend of ingredients that results in a thicker, crunchier texture. Jalapeno Cheddar, Truffle Rosemary, and White Cheddar are among the flavors available.

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Sacha Inchi Seed Butter

Sacha Inchi seed butter can give your dishes a protein boost. Perfect as a garnish for your favorite meal, an ingredient in your favorite dishes, or simply as a spread straight from the jar. It is available in Chocolate, Unsweetened, and Classic tastes.

Roasted Sacha Inchi

Discover organic, roasted Sacha Inchi seeds, a tasty and healthful alternative to peanuts. These seeds have a nutty flavor and a delightful crunch, making them an ideal snack or crunchy addition to salads. They may also be used in any dish that calls for almonds or peanuts. Salt & Vinegar, Lightly Salted, and Honey Mustard are among the flavors available.

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Who is the founder of Brass Roots?

This snack company's founder and CEO is Aaron Gailmor. Aaron founded this firm in 2019 after searching for natural food products after his father had a heart attack. In 2013, he founded the SuperEats firm in New York after studying finance and economics at the Boston College Carroll School of Management. This firm, however, closed in February 2020. He worked at Citibank for 14 years in various jobs.

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Brass Root's purpose was to develop a savory, crunchy snack that was nutritiously rich and balanced enough to invigorate, satisfy, and nourish a customer while remaining delightful. It's something you could eat for lunch if you were rushed for time and not feel bad about it because of a rise in blood sugar followed by a massive drop in energy. Brass Roots is the only snack in the category that combines protein and healthy fat from avocado oil. Consumers with dietary restrictions or those trying to modify their eating habits may still enjoy snacking thanks to their high-quality products! The amazing thing about their snacks is that they are suitable for both adults and children.

Aaron has always been motivated by his mother, a mental health counselor who works with youngsters, and his father, a musician who teaches children to make songs. They wanted youngsters to be a part of Brass Roots Food. They are taking on this obligation through their snacks as well as their work with adolescents, particularly those from low-income households. They want to partner with some of the most exciting, effective groups in the country to support what they're doing in New Orleans.

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Bass Roots offers nutritional, culinary, and business assistance and instruction in addition to snack-giving programs. Roots of Music, Covenant House, and Youth Run Nola are just a few of their incredible partners. Aaron finds that assisting them in empowering youngsters is more rewarding than any other element of operating his firm.

As Aaron and his wife begin to raise their own family, his firm purpose has become more personal to him and has taken on a new, more true meaning. The firm has been tremendously lucky to work from the downtown Launch Pad co-working location. They've also hired people to work from Launch Pad. They created their film with Comfy Stone Films (a Launch Pad-based company), and they run focus groups there. Aaron is also a member of Krewe de Nieux, a network of New Orleans-based entrepreneurs that share resources, encourage one another, and seek to improve the city as company owners. In 2019, he also founded the New Orleans Food & Beverage Brand Group (NOFAB), which intends to bring together the city's tremendous foundation of excellent food and drink goods in a "rising tide elevates all ships" strategy. They hold regular get-togethers, invite speakers, and use one other's achievements to support one another. Aaron also wants to aid the city by creating jobs and encouraging entrepreneurs.

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In 2018, he added around 750 locations from California to Georgia, including Sprouts Farmers Markets, HEB, and Rouses. In 2018, their sales increased by 50% every quarter and have increased by 75% per quarter on Amazon. In 2018, the firm employed three great sales, marketing, and operations personnel in New Orleans. In 2018, they received a $1 million investment from its manufacturer and an investment from Spiral Sun Ventures, a Chicago-based food, and beverage-oriented venture capital firm.



 

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What is the cost and where to buy Brass Roots from?

Brass Roots sells three items on its website: roasted Sacha inchi seeds, crunch puffs, and roasted Sacha inchi butter. There are three kinds of Puffs: rosemary truffle, white cheddar, and jalapeno cheddar. Amazon charges $17.99 for a package of six 4.5-ounce puffs. The nuts are sourced from partner farms in Laos and Thailand. In addition, they collaborate with the Mercy Foundation to sponsor schools in the areas where their farms are located. Aaron is most likely looking for a Shark's assistance in expanding its dissemination.



 

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Where is Brass Roots now?

Aaron expressed his desire to collaborate with the show's "Sharks" to assist boost manufacturing and marketing of the entire range of sacha inchi snacks, which includes Chocolate Sacha Inchi Butter and Sweet Heat Roasted Sacha Inchi. The New Orleans-based company launched in 2020 and had 100% quarterly growth in its first year. In 2021, the firm stated that it had completed a $1 million financial pledge with John B Sanfilippo & Son, the Fisher brand's producer and marketer. Brass Roots stated at the time that the funding will be used to expand sales of its goods online and at roughly 400 Sprouts Farmers Markets locations throughout the country. They eventually got their goods into Whole Foods and Wegman's.

Aaron wants to spread the word about their snacks and continue to help local youth groups in New Orleans. He also intends to recruit more sales and marketing personnel. He wants the firm to be a national and global food brand with several product lines in ten years. He wants Brass Roots Food to stick to its objective and proudly represent New Orleans. Furthermore, Aaron expects to have paved the way for the city to develop a major, thriving food and beverage goods business. He expects the firm to demonstrate that companies can be impactful forces for good and to reinvent what it means to be a "brand".

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Who will steal the deal?

Aaron will pitch the company's prospects for development to a panel of five Sharks. He'll have to persuade Lori Greiner, Kevin O'Leary, Daymond John, Mark Cuban, and Guest Shark Daniel Lubetzky that the firm is worth an investment from the Sharks. A decent business plan, good financials, and sales statistics will impress the Sharks, but he must also demonstrate his ability to operate the firm to "Shark Standards."

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'Shark Tank' Season 14, Episode 12 airs on ABC on Friday, January 20, 2023, at 8 pm ET. Catch the latest episode featuring products like Brass Roots, Frescos Naturales, Nopalera, and Nutr.

Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.

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