Blac Chyna's endorsement of skin lightening cream irks fans as they slam her plans to promote the product in Africa

Blac Chyna tied up with the brand 'Whitenicious' by Dencia to be able to launch her own cream which she had intended to promote in Africa

                            Blac Chyna's endorsement of skin lightening cream irks fans as they slam her plans to promote the product in Africa

Blac Chyna's fans are not happy with her latest beauty move and the mother of two has been slammed for endorsing a skin lightening cream. She had partnered with the brand Whitenicious by Dencia in order to launch her own cream. 

The cream will be aimed at restoring the skin's "natural glow" by reducing " the visibility and intensity of age spots [by] lightening their appearance and improving the appearance of dull, discolored skin [by] visibly stamping out unevenness to leave the complexion illuminated."

As reported by PEOPLE, the ads for "Whitenicious X Blac Chyna Diamond Illuminating & Lightening Cream” began appearing on Whitenicious’ and Chyna’s Instagram accounts on Tuesday — one of which included a video of Chyna hawking her $250 Swarovski crystal-studded jar of cream, set to a sample of Kanye West‘s 2007 tune 'Flashing Lights'."


A source shared, that Chyna was "using Whitenicious’ dark spot corrector for a few years to deal with her hyperpigmentation." The cream is "being marketed to men and women of all skin types."

On the official website of the said product, the description reads, "This illuminating cream provides radiant protection. As time passes, skin becomes drier, dullness and wrinkles appear and the skin’s natural glow dims. With DIFBC, glowing skin shows less discoloration and unevenness while SPF protection minimizes future damage. Skin is bathed in moisture for a brighter beautiful comfortable feel."


The benefits of this method are many and they can help with younger-looking skin, renewed texture, revitalized hydration, retained luminosity, and restore firmness and elasticity. Even though Chyna's cream shares that it will be able to preserve complexion and also "lighten without bleaching skin out", a lot of people have taken to social media to call the product "a bleaching cream."

Fans are also unhappy with Chyna for having the public launch event in Nigeria. According to the World Health Organization, an estimated 77% of Nigerian women use skin lightening products which is the highest in the world. 


One fan wrote, " They are really bringing Blac Chyna to sell bleaching cream for y’all in Lagos. This is actually sad. “Blac Chyna selling bleaching cream in Africa??? The world really is backwards." While another fan added, "As a black woman and as a Nigerian, I think you’re vile for being complicit in something so damaging. Bleaching creams are not cool." Chyna has been silent on the controversy and also turned off her Insta comments.