Beyonce declares Blue Ivy Carter a 'cultural icon' and fights legal battle to trademark daughter's name
Beyonce has been considered a cultural icon for a long time now and has rightfully earned the nickname "Queen Bey".
However, now the 38-year-old wants the same for her daughter and has declared Blue Ivy a "cultural icon" in the midst of a battle to trademark her seven-year-old's name. The 'Single Ladies' singer recently made her case in documents obtained by The Blast. She is preparing to go to trial.
Queen Bey is apparently standing against Wendy Morales who says that she has been using the name "Blue Ivy" as the name of her wedding planning business.
The 'Apeshit' singer also threw some shade at Morales in the court filed-documents where she says that she is attempting to trademark "Blue Ivy Carter" and not "Blue Ivy".
Beyonce argued that Morales' claims "that consumers are likely to be confused between a boutique wedding event planning business and Blue Ivy Carter, the daughter of two of the most famous performers in the world, is frivolous and should be refused in its entirety".
She further said that the word Carter links the commercial impression of BGK's Mark to the celebrity Blue Ivy Carter, unlike Morales' regional event planning business.
According to documents, Beyonce had also shared that the event company lacks a presence on social media. She has said that Morales runs a "small business, with just three regional offices and a handful of employees".
Beyonce also accused Morales of exhibiting "a pattern and practice of affirmatively attempting to connect its brand with Blue Ivy Carter to increase its exposure and drum up business." She added that Morales had also held a sale in celebration of Blue Ivy's birthday.
The 'Flawless' singer also cited interviews that Morales had given post-Blue Ivy's birth where she admitted that her business had received a lot of attention and she had reached out to Beyonce's agent.
