Ariana Grande chops off her iconic ponytail in snarky, humorous video for new fragrance Thank U, Next
The 'Side to Side' singer has partnered with Luxe Brands in order to launch her second fragrance Thank U, Next
Singer Ariana Grande celebrated the launch of her newest fragrance Thank U, Next with a new video on YouTube on Thursday, September 19.
The 'Side to Side' singer has partnered with Luxe Brands in order to launch the perfume. This will be her seventh fragrance in the collection and will be available at Ulta Beauty.
The video is heavily inspired by the video of her song 'Thank U, Next'.
Like the original video, Grande once again put her own spin on quotes from the iconic 'Mean Girls' movie in addition to other chick flicks. In the video, one teen mom can be heard saying, "Supposedly, she uses juicy raspberries in it so I've only been eating juicy raspberries for months so my breast milk will taste like her perfume smells." The quote is based on the original "I saw Cady Heron wearing army pants and flip flops so I bought army pants and flip flops."
In another bit of genius humor, a student says, "Rumor is she put part of her ponytail in it", and Grande is seen cutting off part of her iconic ponytail.
The video also has some humorous self-deprecation as Grande is heard saying, "Honestly, I'm not the biggest Ariana Grande fan, but I do hear the new fragrance is somewhat promising."
The 'Mean Girls' burn book also makes a comeback in the video and Grande is seen writing that her 2015 perfume was a 10/10 fragrance. She then adds a picture of the Thank U, Next perfume and says, "That fragrance got the other girls shaking".
Grande revealed that the fragrance is related to her first one, Ari, but is a bit more summery. "I revisited Ari's fruity pear and raspberry notes and changed it up by adding some coconut. I was inspired to design a bottle that represented the message of my song ‘Thank U, Next'—the emergence of the perfume from the broken heart represents moving forward from a challenging chapter," she shared.