Alix Earle on meteoric rise from podcasting to becoming TikTok star: ‘It always feels organic and natural’
MIAMI, FLORIDA: TikTok's IT girl Alix Ashley Earle aka Alix Earle recently opened up about her meteoric success and dominanace on social media.
TikTok users have obviously seen one of her signature 'Get Ready With Me' videos, where she goes through her makeup routine before a night out while idly chatting about her day. In a conversation with Nylon she got candid about her rise to stardom. Let's see what Earle said.
Alix Earle on her success
The TikTok star, who has more than 6 million followers on the platform, recently said that the secret to her success lies in the fact that she holds nothing back.
The 22-year-old said, “My audience and I are very close. They always say, ‘I feel like I’m your best friend.’ And I’m like, ‘You guys literally know as much as my friends do.’ It’s always girls that I would want to be friends with anyway, so it’s always a good time.”
Earle, despite her rising stardom, has remained true to her starightforward roots. She further said, “These are in-the-moment videos. I will just pick up and record,” adding “There was a point a few months back where I was stressing myself out about holding myself up to the standard of posting three to four times a day, [but] I realized that it’s good to give myself those break days and not force content out… When I make content, it always feels fun and organic and natural.”
Alix Earle opens about her career in podcasting
After graduating from the University of Miami in May this year, Earle wanted something more.
In the same interview she said, “I was trying to think of what would be best to get into after school, and I just couldn’t think of a right path for me, and podcasting just felt like I was able to still do what I’m doing but have people get to know me on a different level."
The timing happened to be perfect. As Earle started to look into potential platforms for the show, Alexandra Cooper of 'Call Her Daddy' reached out about a brand new network she was gearing up to launch.
In September this year, Earle's 'Hot Mess' debuted on Cooper’s Unwell network. On this Earle says, “I feel like I’m still in the workshopping phase of it, where I’m figuring out what content’s working."
Earle even gave credit to Cooper as a mentor in learning best practices. “She is the queen of just being herself, and she knows her audience very well and how to capture them. When I was filming the first episode, I would tell a story, and she was like, ‘Do it again. Be more yourself. Just don’t be afraid'."