Addison Rae: 2023 net worth, brand endorsements and dating life
From nobody to a star earning millions! Social media has the power to do it all. Remember back in 2019 when you had no idea who Addison Rae was? Well, now she's one of the richest celebrities, made famous by her social media influence. All thanks to her endorsements with various brands and the millions of followers she has on Instagram and TikTok.
Her net worth today can be catered to several factors, like her multi-film contract with Netflix, her clean makeup and skincare line, and her singing career. As a result, Addison Rae's net worth has exploded along with her fame, and also not to overlook her friendship with Kourtney Kardashian.
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Addison Rae: 2023 net worth and brand endorsements
According to Celebrity Net Worth, Addison Rae's net worth in 2023 is reportedly $15 million. Addison monetizes social media by working with various brands and companies and has made millions in the process. Here's a breakdown of exactly how much money Addison Rae earns from each platform.
Addison Rae's rise on TikTok
Rae has more than 88 million followers on TikTok. According to Forbes' most recent list of the top TikTok earners, Addison made $8.5 million from the app in 2021 alone and was only beaten out by Charli and Dixie D'Amelio. It's quite obvious that the main way to make money from TikTok is through amassing a huge number of followers, because the more followers you have, the more brands will pay you for endorsing them.
Brand endorsements
More recently, Hopper HQ revealed through Just Jared that Addison makes $65,200 per sponsored post on Instagram. It all comes with various brand collaborations. Since landing her first sponsorship with Fashion Nova, Addison has scooped up TONS of endorsement deals and partnerships with companies like Pandora, Vital Proteins, IPSY, Alani Nu, and Samsung, among many others. She's also had a partnership with American Eagle since 2020. According to a Launchmetrics report, Addison scored AE an estimated $4.26 million in branded content earnings in just 2020 alone.
A huge payday for 'He’s All That'
Addison's acting debut on Netflix's 'He's All That' garnered her a salary that was in the "low six-figure range," according to a source from the Hollywood Reporter, but after this, Addy signed a multi-picture deal with the streaming giant, so not only will there be more movies starring her but now she will get more earnings too.
She has her own beauty brand
In August 2020, Addison co-founded ITEM Beauty, and she also owns Addison Rae Fragrance. ITEM Beauty is a clean makeup and skincare brand created in partnership with Madeby Collective. Since its launch, she's introduced tons of new products, and in 2021, her beauty brand even became available to shop at Sephora, which is quite a big deal. Her fragrance brand is already making her earn so much.
Rae's dating life
According to The US Sun, Rae is currently dating Omer Fedi. The two seemed to confirm their relationship in September when Fedi posted a promotion for her film, 'He's All That'. Omer Fedi is considered to be one of the hottest up-and-coming producers at the moment, having worked with stars like Miley Cyrus, Lil Nas X, and Machine Gun Kelly.