'Shark Tank' Season 15 viewers raise eyebrows as Flaus founder claims to be the first of its kind in market
LOS ANGELES, CALIFORNIA: Flossing is universally recognized as necessary, yet often overlooked. Flaus, the first eco-friendly electric flosser, eliminates the need to discard floss.
Samantha Coxe, the founder, recently presented her firm on the Season 15 finale of 'Shark Tank' and faced scrutiny from fans for claiming to be the first of its sort in the market. She entered the Tank seeking $250K for a 5% stake in her business.
(ABC/@Christopher Willard)
On Reddit, fans debated Samantha's claims, with one asking, "Aren’t there already dozens of electric flossers on the market?" Another person added, "Maybe although I think the majority of electric flossers are using pressured water streams not floss string."
One person commented under the thread, "Yeah that’s what I was thinking. I felt like I’ve seen this before so I’m confused as to how she’s saying she didnt see any on the market." A fourth user wrote, "I know there are a lot of electric water pick flossers but I feel like I’ve seen a lot of these as well."
One user unhappy with the price, also wrote, "Price is kind of high (my Sonicare electric toothbrush was around $40 so that's the price point I'd want to pay). I don't like that you need to keep buying new floss heads (one time use? Multiple uses ok?)."
Did Flaus get a deal in 'Shark Tank' Season 15?
Who would've thought flossing could be both enjoyable and efficient? The founder of Flaus believed in its potential to be a successful business.
Flaus is the world's first eco-friendly electric flosser that eliminates the need to insert your hands into your mouth. This revolutionary invention was presented to the sharks in episode 22 of season 15 of ABC's 'Shark Tank' with the hopes of landing a partnership to take the brand to new heights.
Since appearing on the show and ultimately securing funds from Candace Nelson, Flaus has garnered increased attention from customers, leading to a significant boost in sales.
What is 'Shark Tank's Flaus?
Flaus was invented with the intention of "helping people keep their teeth for life by transforming daily routines into delightful rituals." Flaus, dubbed "the world's first eco-friendly, super-healthy electric flosser," is distinguished by its ability to clear food and dental plaque between the teeth and around the gums five times more efficiently and faster than conventional flossers.
Interestingly, because it produces an astonishing 18,000 sonic vibrations per minute, you won't have to worry about getting your fingers filthy while using it. Additionally, the soft-touch silicone-made product is waterproof and rechargeable.
Who is the founder of 'Shark Tank's Flaus?
Samantha, often known as Sam, is a native of San Clemente, California, who takes satisfaction in introducing "flossophy" to the world with her brainchild, Flaus, the electric flosser. Sam had a fascinating legal career before creating Flaus and becoming CEO.
She earned a Bachelor of Arts in Psychology from the University of Southern California (The USC Dornsife College of Letters, Arts, and Sciences) and was a Summa Cum Laude and Phi Beta Kappa alumnus. She later enrolled at the New York University School of Law and earned a Doctor of Law (JD) degree.
Sam started her career as a Legal Intern with Brown White & Osborn LLP in 2011. She worked as a Co-Author and Researcher at the USC Psychology Department in 2013 and as a Research Assistant for Dr Thomas D Lyon at the USC Gould School of Law before leaving in 2014.
Sam also worked as a Pathways Fellow for the United States Commodity Futures Trading Commission for four months in 2016, before joining Skadden, Arps, Slate, Meagher & Flom LLP and Affiliates as a Summer Associate until July 2016. A year later, in September 2017, she accepted a position as a Corporate M&A Associate at the same legal firm in New York.
What is the cost of 'Shark Tank's Flaus?
The Electric Flosser Starter Kit costs $119 and includes 45 recyclable mint floss heads, a charging base, and a USB-C charging cord in addition to the Electric Flosser. If you want free delivery and 15% off, you may purchase a membership for $99 and have a 3-month supply (90 recyclable flaus heads) sent to your home.
If you run out of Flaus heads and need a refill, you may purchase a 90-head pack for $19, or a subscription for $15. The firm also offers packages such as the Deluxe Gifting Bundle, Power Couple Bundle, Threesome Bundle, and Flaus Family Bundle, which range from $189 to $285.
For those who missed the episode, it will be available on demand the following day and on Hulu. Additionally, viewers can explore past 'Shark Tank' seasons and episodes on Amazon Prime Video and iTunes.