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WWE approves its wrestlers' return to Twitch, allows them to stream again

Many WWE wrestlers have made a name for themselves as well-liked artists and streamers on Twitch

The WWE is allowing its stars to return to Twitch. According to reports, a deal has been made that will allow the stars of the wrestling media organization to stream on the Amazon-owned platform.

Many WWE wrestlers have made a name for themselves as well-liked artists and streamers. On her Twitch channel, where she uses her real-life first name Saraya, the WWE diva formerly known as Paige has more than 230,000 fans and Xavier Woods has millions of subscribers to his UpUpDownDown channel where he discusses his video game experiences.

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WWE and Twitch reach an agreement

The WWE has changed its mind about its Twitch ban after two years. WWE and Twitch have reached a settlement, claims wrestling magazine Fightful Select. Wrestlers won't be permitted to stream alongside performers from other businesses unless they first acquire the WWE's consent, and revenue will be divided three ways.

Thanks to the new agreement, WWE stars will be able to continue streaming on the site. Bryan Alvarez claims that the share of the income split that WWE will receive comes from the Twitch side.

"It is confirmed through talent that WWE's Twitch cut is from the Twitch side, not the talent side. So the cut for the wrestlers will be the same as anyone else with a Twitch channel" - @bryanalvarez

The WWE also has its own channels on popular social media sites. It is especially well-known on YouTube, where it frequently publishes the U.S. Top 50 lists. Although the wrestling organization has a relatively small Twitch following, it is ready for a major push into the streaming space.

Why did WWE prohibit its wrestlers from streaming on Twitch?

When the WWE forbade all Twitch participation from its talent roster, the wrestlers were compelled to modify their creative careers. In a letter to wrestlers at the time, WWE Chairman and CEO Vince McMahon referred to their streams as ‘detrimental’ to his business.

Saraya responded to the choice by saying, “I understand if they're like, 'You're wrestling every day and performing events every day,' but I'm an injured wrestler. Twitch served as my refuge.”

"Spoke to a source regarding the Twitch deal with WWE.

According to them, WWE execs negotiated for talent to get a larger cut than other creators on the platform.

This was described to me as a “very talent-friendly deal”. " - @AndrewZarian