Who is Linda Chadwick? CEO of Rita's Italian Ice & Frozen Custard to appear on 'Undercover Boss'

Who is Linda Chadwick? CEO of Rita's Italian Ice & Frozen Custard to appear on 'Undercover Boss'
Andrew (Franchise Owner) and President & CEO Linda L. Chadwick, Rita's Italian Ice & Frozen Custard (CBS)

CBS’ popular reality show ‘Undercover Boss’ will be making a return this week with a new episode and this time, one of the most-beloved brands will be on the radar. Linda Chadwick, the President, and CEO of Rita’s Italian Ice and Frozen Custard, will be going incognito in the latest episode of the reality show. She will be hoping to get some secrets out of her employees so that she gets to know what’s going right and what’s wrong in her organization.

Rita’s Italian Ice and Frozen Custard was founded in May 1984 by Bob Tumolo. In just three years, Tumolo opened another store and by 1989, the family decided to franchise their business. Bob named the restaurant after his wife Rita Tumolo. As of 2020, the restaurant has opened stories in over 550 locations in the USA and Asia and is famous for Italian Ice, Frozen Custard, Milkshakes and Frozen Treats.


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In earlier episodes, we saw the CEOs and founders of College Hunks, The Vitamin Shopper, and The Fremont Street Experience on the show. Just like them, Linda also wants to know if her employees are unhappy with the company’s policies or if someone is not working properly. So, that’s why Linda will be wearing a disguise to appear on the show. Let’s dig in a little deeper and get to know more about her.


President & CEO Linda L. Chadwick, Rita's Italian Ice & Frozen Custard, on 'Undercover Boss' Season 11 (CBS)


Who is Linda Chadwick? 

Linda Chadwick has a long history of leading various brands and turning them into successful businesses. According to her Facebook profile, she went to Trinity High School in New Hampshire and went on to study Business Administration at the Mary Baldwin University, Virginia.

As far as her professional career is concerned, she began working as Community Business Manager at Burger King Corporation in 1993. For seven years and 11 months, she worked in that position and was promoted to the position of Franchise Business Leader in December 2000.

In 2006, she became the Senior Director of the Training & Development department and led the North America training field team that consisted of 41 trainers that supported her department. For almost three and a half years, she led the department before becoming the Vice-President of Franchise Operation (Southeast Division).


Linda Chadwick (CBS)


Chadwick worked for more than 20 years at the Burger King Corporation and changed the organization in October 2013. After her amazing stint at Burger King, she became the President and CEO of Fantastic Sams International Corporation. She worked there for over 3 years and took the same role at the Dassange Group.

Meanwhile, in 2017, it was announced that Chadwick will be the new President and CEO of Rita’s Italian Ice and Frozen Custard. In 2020, under her leadership, the franchise sales growth of 75 signed agreements surpassed even that of one of its most previously successful years in 2014.

After having such an amazing year in 2020, Chadwick told QSR Web that her company was like a “sweet escape” throughout the Covid-19 pandemic 2020. She said, “Rita's locations across the country served as a sweet escape throughout 2020 and will continue to be there for our guests in every capacity in 2021. Rita's most successful franchisees get involved in community organizations, and of course, are committed to providing happiness in a cup to their neighbors.”

It’ll be interesting to see what kind of things she will learn when she comes as Marcy Morgan on ‘Undercover Boss’.

‘Undercover Boss’ Season 11 returns to CBS with a new episode every Friday at 8 pm EST.


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