What is clean girl aesthetic trend on TikTok? How to try it?

Hailey Bieber and Bella Hadid are the poster children for the clean girl aesthetic trend
PUBLISHED APR 30, 2023
Clean Girl Aesthetic trend is taking over TikTok (@ilaydasherifi, @leninamakeup/TikTok)
Clean Girl Aesthetic trend is taking over TikTok (@ilaydasherifi, @leninamakeup/TikTok)

The clean girl aesthetic trend on TikTok is characterized by a minimalist and natural look. It emphasizes being clean, well-groomed, and simple. Achieving this look involves maintaining clear and healthy skin, natural-looking makeup, and simple hairstyles. The trend is focused on natural beauty and simplicity, which promote self-care and embracing your natural appearance. The hashtag #cleangirl has over 3.8 billion views on TikTok, with creators sharing tips and tutorials on achieving this aesthetic.

Despite its recent success on TikTok, this trend has been around for decades, with Brown and Black women leading the way. Slicked-back hairstyles with gold hoops and glossy skin are nothing new. So, while Hailey Bieber and Bella Hadid are the poster children for the TikTok trend, let's not forget where it all started.

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What exactly is the Clean Girl Aesthetic?

To truly understand this trend, consider the girl (everyone knows at least one) who has flawless skin, never has her hair out of place, only drinks matcha and chai lattes, and appears to have her life together. They prefer doing morning routines, minimal clean clothes, and even dreamy perfumes—especially when it comes to soft, floral perfumes. That's how we embody the perfect Clean Girl Aesthetic.

Here's how you can achieve the clean girl aesthetic:

Skincare

Invest in a good skincare routine and maintain clear and healthy skin. Keep your skin clean and moisturized by using a gentle cleanser, toner, and moisturizer.

Makeup

Opt for a natural look with minimal makeup. Use tinted lip balm, light foundation, and mascara instead of heavy eyeshadows and lipsticks.

Hairstyles

Keep your hair clean and simple. Embrace natural hairstyles like the messy bun, top knot, and low ponytail.

Clothing

Dress in simple and neutral looks such as light denim, a white t-shirt, and minimal accessories.

Hygiene

Keep your nails clean and trimmed, brush your teeth twice a day, and take regular showers.

Remember, the clean girl aesthetic is not just about looking clean but also feeling clean and fresh. It's all about self-care and embracing your natural beauty.

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