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What is a Q score? Amber Heard's team's claim that she's on par with ZENDAYA debunked

'I've concluded that the alleged comparable actors that Miss Arnold came up with are not comparable with Miss Heard,' said Douglas Bania, IP valuation and damage expert

The defamation trial between Johnny Depp and Amber Heard has been the center of opinions, memes, and massive online conversations. Johnny Depp and Amber Heard's Q scores have become a topic of discussion after the term was brought up multiple times during the trial held in Fairfax, Virginia.

On Tuesday, May 24, Depp's legal team called IP valuation and damage expert, Douglas Bania to testify at the trial. He alleged that Heard's 2018 Washington Post op-ed affected Depp's public image. He mentioned that Depp's 2016 positive score of 35 came down to 31 positives in 2018, and dropped further to 29 in 2019. Similarly, his 2016 negative score of 11 increased to 16 negatives in 2016 and then to 15 negatives in 2019.

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Bania evaluated Ron Schnell's testimony and said, "Schnell provided no evidence of correlation between the Waldman statements and the hashtags, and the spikes of those hashtags on Twitter. I've concluded that the alleged comparable actors that Miss Arnold came up with are not comparable with Miss Heard. If these tweets were prior to the Waldman statements, in no way could they have anything to do with the Waldman statements."

"There's actually a downward use of the hashtags, so I'm not seeing any correlation as it relates to the Waldman Statements and any spikes here as it relates to the hashtags Mr Schnell chose," he further added. Formerly, entertainment expert Kathryn Arnold claimed that Heard's career would have followed the same trajectory as that of Jason Momoa, Gal Gadot, Zendaya, Ana De Armas, and Chris Pine, if not for the Waldman statements.

What is a Q Score?

As per Wikipedia, Q Score is a measurement of the familiarity and appeal of a brand, celebrity, company, or entertainment product used in the United States. The higher the Q Score, the more highly regarded the item or person is, among those who are aware of the subject. It is used for calculating public familiarity and consumer response to performers, brand ambassadors, influencers, characters, licensed properties, products, and brands, reports Sports Keeda.

The positive Q Score is calculated by counting how many respondents answered A divided by the number of respondents answering A-E, and calculating the percentage. The negative Q Score is determined by calculating the percentage of respondents who answered D or E relative to respondents who answered A to E. Bania explained to the jury, "Q Scores measure how well a celebrity is known, how well they are liked, and how much they're disliked."

He showed the Q Scores of Jason Momoa, Gal Gadot, Zendaya, Ana De Armas, and Chris Pine Heard along with Heard. Bania mentioned that these scores are from a time period before the Waldman statements were released and stated, "Miss Gadot has the highest Q Score of the group of actors here, at a 28, but you're gonna notice, Miss Heard has the lowest positive Q Score, she has a 9. So, I find that very interesting that she doesn't appear to fit in as a comparable with these alleged comparable actors. On the right side, you'll see the negative Q Scores, so this is how much people dislike you. The lower the score, the better."

"You can see Mr. Momoa is over here with the lowest at an 8, but you can see Miss Heard is over here at 28 which is quite a difference, you know, a 20 point difference from Mr. Momoa. Also a 10 point difference from the average of all actors, so her positive score is very low and her negative score is very high which tells me that she does not fit in as a comparable as it relates to these alleged comparable actors."