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The Transformation Factory on 'Shark Tank': What is the cost, who is the founder, and is the sea moss gel really effective?

If you're someone who hates popping pills, then The Transformation Factory's Sea Moss-based gel might just be the answer to your nutritional and health woes!
The Transformation Factory founder Alexiou Gibson on 'Shark Tank' (ABC)
The Transformation Factory founder Alexiou Gibson on 'Shark Tank' (ABC)

Thanks to our super-busy lifestyles, health often takes a backseat. From skipping lunches due to a deadline or super-long meeting to missing out on regular health check-ups, the hustle culture spares us with hardly any time to focus on our health let alone ensuring we meet the daily nutrition requirements, making us all dependent on popping multivitamin tablets.

If you're someone who hates popping pills, then The Transformation Factory's Sea Moss-based gel might just be the answer to most of your nutritional and health woes! Sea moss is a wholefood source of minerals containing 92 of the 102 trace minerals found in the body. The Transformation Factory's founder Alexiou Gibson will be pitching for his unique superfood-based brand in the upcoming finale episode of 'Shark Tank' Season 13. While we will have to wait and watch to see if the Sharks — Mark Cuban, Lori Greiner, Barbara Corcoran, Kevin O'Leary, and guest Shark Kevin Hart, take an interest in this obscure superfood based gel, in the meanwhile, you can read all about the brand and its founder here.


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The Transformation Factory on 'Shark Tank' (ABC)

What is The Transformation Factory?

The Transformation Factory’s wildcrafted sea moss or “Irish sea moss” is an organic, vegan superfood that can be enjoyed by the entire family. "Our sea moss is “wildcrafted” which means that we harvest it from its natural “wild” habitat in unpolluted waters without the use of any type of chemical fertilizers or pesticides. As part of an overall mission to support the positive transformation of lives, the Transformation Factory sells products that promote physical, emotional, and spiritual health," states the brand's website.

The sea moss used by the brand is sustainably harvested using socially responsible and wild harvesting practices. Once the sea moss is harvested, it is transferred to a vegan kitchen where it is blended in alkaline spring water and made into a gel. To enhance the subtle flavors of the sea moss, various fruit flavors are added to the gel to make it more delicious and appealing to the consumers. Aside from providing several trace minerals to our body, regular consumption of this superfood has various other added benefits to our body such as helping with weight loss, relieving joint and muscle pains post-workout, etc.


Who is the founder?

The Transformation Factory is the passion of founder Alexiou Gibson. In his current role as CEO and President, he leads the company as a continuation of his own transformation from one seeking answers, to one providing answers. Alexiou started his transformation in 2014 when his physician told him that he would not live to see thirty. Weighing in at over 500 lbs. at 19 years of age, he was told that his body was in disrepair and he was too far gone to make any significant changes to his health.  At that time his body was riddled with multiple chronic conditions. He also had respiratory conditions making it difficult to walk long distances.

Now, years later, Alexiou has completely changed his lifestyle, lives a vegan lifestyle, powers through dips and squats, and finds any opportunity he can to coach, inspire and encourage. "TTF is the culmination of his more than 10 years of battling health issues.  He has used every disappointment, achievement, heartbreak, success, and learning moment to create the concept of TTF as a resource and inspiration for those trying to become their best selves. The TTF website will become is a depository of information, tools, support communities and products. These are things that Alexiou feels would have helped him a great deal when he started his “Alexiou 2.0” journey.  The good news is that  “Alexiou 2.0”  has culminated into The Transformation Factory – a place that will give everyone the tools they need to succeed on their own journeys," stated the brand's website.

Alexiou worked an intern at NASA and received the prestigious Martin Luther King leadership award, Global Citizen Award, and Buick Engineering Scholarship. Aside from The Transformation Factory, Alexiou also runs a full-service production company called Highly Ambitious Studios (HAM).

Alexiou Gibson is the brains behind The Transformation Factory (Shark Tank/ ABC)

What is the cost and where to buy The Transformation Factory's sea moss gel from?

Aside from the raw sea moss gel, the brand also sells various flavored gels such as mango, goji berry, elderberry, strawberry, pineapple, soursop, dragonfruit, etc. An eight-ounce jar costs $35,99, a sixteen-ounce jar costs $47.99 and a thirty-two-ounce jar costs $57.99. If you're not a fan of gels, then you can try their dried sea moss capsules as well. The capsules retail for $27.99. The brand is currently running an offer of a 15% discount on all their products as well as free shipping on orders above $100. You can purchase the gel or capsules from the brand's website here. The sea gels have received several rave reviews from its customers, which are peppered across the brand's Instagram page.


Where is The Transformation Factory now?

The brand announced its appearance on 'Shark Tank' on its Instagram page, while also thanking its 200,000 customers. "So happy to finally be able to share this major news. @seamosstransformation will be featured on Shark Tank on May 20th, 2022 as the Season Finale episode guest staring @kevinhart4real 🎉 We are the first sea moss company to be featured and it’s an honor to help grow the sea moss market for all sea moss entrepreneurs, giving this amazing super food a bigger platform for the world to learn about. I couldn’t do this without my amazing staff. Within a year, we quickly went from 3 people on our team, to now 45 brilliant minds. I am forever grateful. I started making sea moss to build my grandmother’s immune system. She was my first employee and my official taste tester. I’ll honor her everyday for blessing my business. 🕊 Love you, Grammy. This is just the beginning. God, you’re amazing. Thank you. 🙏🏿 Special thank you to the best producer ever @cwdk1. Thank you @hollandweathers for recommending that I apply, I didn’t think we were good enough but followed your advice. You’ve always been in my corner. Thank you to our 200,000 customers. You all are amazing and we couldn’t do this without your support! Tune in to see how we did! Thank you! 🙏🏿," shared the brand.


Who will steal the deal?

Guest Shark Kevin Hart might try to steal the deal. Although the brand's sales numbers and profit margins will ultimately be the major deciding factor for the sharks on whether to invest in the business or not. So, we will just have to wait and watch to see if the Sharks even make a deal.


‘Shark Tank’ Season 13 Episode 23 airs on ABC on May 20, 2022, at 8 pm ET. Catch the latest episode featuring products like Aqua Boxing Glove, The Transformation Factory, Project Pollo, and The Players Trunk.

Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.