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The Quiet Titan: How The CW tapped into our hero complex to become a true programming juggernaut

How did a network with a humble beginning go on to become one of the major competitors in the market today? The answer is the question — The CW saw what its competitors didn't see

Once known as the 'Gossip Girl' network, The CW (the 'C' standing for CBS and the 'W' for Warner Bros) has definitely come a long way. A network known for renewing shows for several seasons irrespective of its ratings, it is often overlooked in the number game especially when compared to other networks like NBC, Showtime and Fox as well as streaming giants like Netflix, Hulu, and Amazon Prime Video.

However, if you look at the show roster for the network, you'd realize that The CW is actually the only TV biggie which has the pulse of the teens and tweens. So how did a network with a humble beginning go on to become one of the major competitors in the market today? The simple answer lies in the question —  Did The CW see what its competitors couldn't see?