When will Gucci and The North Face collab drop? Launch date, where to buy and all you need to know about the highly-anticipated collection
The collaboration between Gucci and The North Face is officially in the works and carries a plethora of outerwear based on the theme of exploration
Fashion titans Gucci and The North Face have confirmed their collaboration for a new campaign. Both brands have taken to their social media to announce and showcase their hot collection designed for the great outdoors. The partnership hones in on their combined heritage, blending Gucci’s penchant for maximalist luxury with The North Face’s expertise in performance gear. And it is no small affair with Nuptse-like down jackets in abundance as well goose down skirts, bib dresses, shirts and even a onesie that looks like it has been lifted right off Vail’s slopes in the ‘70s.
For those eager to get their hands on the exciting new products, we've got you covered. Here's when it will launch and all the teasers leading up to the due date.
It has been three months since we saw the first teaser. Back in September, Gucci didn't reveal much, sharing a short clip on Instagram with the caption "#TheNorthFacexGucci." In the clip, two shots of a mountain range are shown before the camera zooms in on a flag on a tent with both companies' names. No attire can be seen but the knowledge of the two brands collaborating was enticing enough to get fashion observers excited. Watch the clip here. Two more brief videos were shared around the time with similar footage which you can watch here and here.
Fast-forward to today (December 22) and the collaboration has been solidified, along with launch dates and a showcasing of several items of clothing. According to the latest Insta post by Gucci, "The collection will launch in #GucciPins in China on December 29, touching down around the world in the first weeks of January." The video in their post now features an extensive view of breathtaking natural scenery to the music of Creedence Clearwater Revival's iconic 'Bad Moon Rising' and the addition of models donning the collection. The caption for the promo video also shares that followers in certain countries can enter a special draw online for early access to the collection. Early access will start on December 23 and you can head to Gucci.com to participate.
The clip is also shared on The North Face Instagram account with the description "Based on original The North Face designs from the ’70s" while the collection is based on the theme of exploration, whether it be the exploration of nature or new terrain (we might see more collabs like this in future), or the metaphorical exploration oftentimes associated with Alessandro Michele, Gucci's creative director. Check out the stunning video here.
What will the collection feature
First off, Gucci described the promo video as:
"A group of hikers, who camp by the lakes in a trip to the great outdoors, are the protagonists of #TheNorthFacexGucci campaign, featuring the new collection by @alessandro_michele. The forests and peaks of the region form a vast and breathtaking scenic backdrop to the imagery, capturing colorful, candid moments of group activity."
"Shot by @danielpshea with creative direction #AlessandroMichele and art direction by @christophersimmonds, the campaign’s atmosphere evokes the aesthetic of the 70s, when @thenorthface was a thriving outdoor retailer based in Berkeley, California and shared a factory and storefront adjacent to Credence Clearwater Revival’s practice studio—whose iconic song ‘Bad Moon Rising’ is featured throughout the video campaign."
The outdoor apparel carries an array of bomber jackets, vests and down-filled coats. Numerous silk-twill bowling sets, plush sweats, and printed T-shirts (to complement more technical pieces like nylon shirts) also make their way into the fine collection. To couple with the outerwear, a special collection of luggage has been included such as backpacks and belt bags. ECONYL (a special nylon created from recycled carpets, fishing nets and more) was used throughout to limit the ecological footprint of the designs. Whimsical florals recalling the collection's intended place of use, vibrant primary colors, prints inspired by The North Face garments from the ‘70s, and new spins on Gucci’s monogram adorn jackets, backpacks, skirts, and bucket hats.
Where to buy
December 23: Raffle opens for early access to the drop.
January 4: Selfridges London.
January 9: Gucci stores in Berlin, Paris, Milan, and London, and online purchasing will open for raffle winners.
January 22: Online at Gucci and The North Face.