The Fidget Game on 'Shark Tank': What is the cost and how to buy games that will help your children learn faster

Brandi Dugal will present her innovative toys designed to teach youngsters how to read quickly, seeking a deal with a Shark
PUBLISHED NOV 17, 2023
Brandi Dugal will pitch The Fidget Game on 'Shark Tank' Season 15 Episode 7 (ABC)
Brandi Dugal will pitch The Fidget Game on 'Shark Tank' Season 15 Episode 7 (ABC)

AUSTIN, TEXAS: In a world where educational tools are not always easily accessible to every child, Brandi Dugal's The Fidget Games stands as a beacon of hope. The Fidget Forward program, a key initiative of this unique project, is grounded in the belief that every child should have equal access to educational resources.

The Fidget Game exemplifies the fusion of entertainment and accessibility in education Featured in 'Shark Tank' Season 15, Episode 7, Brandi presents her innovative toys designed to teach youngsters how to read quickly, seeking a deal with a Shark.

At the heart of The Fidget Game is the philosophy that education is a fundamental human right. Its mission is to make literacy and arithmetic skills accessible to all, irrespective of background or circumstances. To achieve this admirable goal, the game employs a multi-sensory, game-based learning approach.

This method has been proven to enhance understanding and knowledge in children by an impressive 25%, making education both fun and effective.

Brandi's path to developing the Fidget Game was influenced by her extensive teaching experience all around the world. Every year, she witnessed a recurrent topic from Canada to rural Bahrain, Indonesia, Vietnam, Thailand, and the United States: parents striving to teach their children to read at home. During the pandemic, this issue became even more serious as parents dealt with the extra burden of their children falling behind.

The Fidget Game to be featured in 'Shark Tank' Season 15 (Instagram/thefidgetgame_)
The Fidget Game to be featured in 'Shark Tank' Season 15 (Instagram/thefidgetgame_)

What is The Fidget Game?

Brandi's creation of The Fidget Game was a direct response to the educational challenges faced by parents and children, particularly during the pandemic. This innovative set of tools was designed to aid parents in teaching their children to read at home, and the results were remarkable.

Despite only attending school in person for five months of the year, kids who utilized The Fidget Game improved their reading scores by two grade levels on standardized tests at the conclusion of the school year. The Fidget Game reading program used the Science of Reading, a well-established and effective teaching technique, and was heavily founded on game-based and multimodal learning.

The Fidget Game is a strategy game that assists youngsters in learning to read. There are other word games available, like Word Pop and Sight Word Edition. Word Pop includes 50 popular words as well as several flashcards to assist children with item recognition and numeracy abilities.

The Fidget Game is a game series that uses game-based, multimodal learning and adheres to the Science of Reading. Essentially, Brandi has turned tried-and-true reading techniques into a game.

Her games may get kids up to the school level in just a few weeks. Because it is such an effective strategy, The Fidget Game is employed in over 40,000 schools worldwide.

The Fidget Game to be featured in 'Shark Tank' Season 15 (Instagram/thefidgetgame_)
The Fidget Game to be featured in 'Shark Tank' Season 15 (Instagram/thefidgetgame_)

Who is the founder of The Fidget Game?

Brandi is the owner and CEO of The Fidget Game. She is a certified teacher with a Master of Education in MEd Primary/Jr K-6 from the University of Windsor.

Brandi's vast educational background and qualifications were helpful in the creation of The Fidget Game. Brandi possesses a Bachelor of Environmental Studies and a Master of Education, both with honors, from reputable Canadian colleges, and additional certifications from Queen's University, including Reading Specialist K-6 and ESL Specialist.

She expanded her knowledge by earning credentials in the Science of Teaching Reading from Queen's University and Texas Educator Certification. Her attention to social-emotional learning, as seen by her Social-Emotional Learning Specialist certification, demonstrates her commitment to holistic education.

The Fidget Game to be featured in 'Shark Tank' Season 15 (Instagram/thefidgetgame_)
The Fidget Game to be featured in 'Shark Tank' Season 15 (Instagram/thefidgetgame_)

What is the cost and how to buy The Fidget Game?

The Fidget Game collection boasts a diverse array of games, including a sight word game and Word Pop.

Word Pop is designed to teach young learners essential reading skills, such as blending letter sounds, mastering 50 common words, reading simple phrases, and preparing them to grasp multisyllabic words and sight words. Additionally, the collection offers a variety of flash card series, Word Bingo, and other engaging games.

Each game is priced at $29.95 USD, making them accessible to a broad audience.

The games cater to a wide age range, suitable for children from pre-kindergarten up to fourth grade.

One of the most notable aspects of the program is its effectiveness; children who engage with these games can reach grade-level reading proficiency in as little as two weeks. 

On social media, The Fidget Game carries exciting reviews like, "excellent literacy tool." Another user added, "A great bundle for back to school."

One user also commented, "These are such wonderful, provocations and questions." A fourth person shared their experience, "Yes having this in my K/1 class was amazing because it was suitable for both age groups."

The Fidget Game to be featured in 'Shark Tank' Season 15 (Instagram/thefidgetgame_)
The Fidget Game to be featured in 'Shark Tank' Season 15 (Instagram/thefidgetgame_)

Where is The Fidget Game now?

The Fidget Game has indeed made remarkable strides since its inception. Its impact is significant, with the program being incorporated into over 40,000 schools and continuing to expand its reach globally.

This success can be attributed to the program's effective approach to making learning a stress-free experience, both at home and in the classroom. By offering games that are both research-backed and aligned with educational curricula, The Fidget Game empowers children and parents alike, facilitating an enjoyable and effective learning process.

Given this success and potential for further growth, it's likely that Brandi is seeking support from a Shark on 'Shark Tank' to take The Fidget Game to the next level. This move could not only expand the program's reach but also enhance its capabilities, ultimately contributing to its mission of making quality education accessible to more children around the world.

The Fidget Game to be featured in 'Shark Tank' Season 15 (Instagram/thefidgetgame_)
The Fidget Game to be featured in 'Shark Tank' Season 15 (Instagram/thefidgetgame_)

Who will steal the deal?

Kevin O'Leary, with his expertise in the Learning Company, will most certainly be interested in this. Fans can anticipate an offer from him.

If the numbers are good, any of the other Sharks might make an offer. Lori Greiner is the only Shark without children, but she knows a good thing when she sees it. This one might end up in a shark battle.

Sharks Kevin O'Leary and Lori Greiner may invest in 'The Fidget Game in 'Shark Tank' Season 15 (ABC/ChristopherWillard)
Sharks Kevin O'Leary and Lori Greiner may invest in The Fidget Game in 'Shark Tank' Season 15 (ABC)

'Shark Tank' Season 15, Episode 7, airs on ABC on Friday, November 17, at 8 pm ET. Catch the latest episode featuring products like Yum Crumbs, The Fidget Game, Rekkie, and Bunny Eyez.

For those who miss the episode, it will be available on demand the following day and on Hulu. Additionally, viewers can explore past seasons and episodes on Amazon Prime Video and iTunes.

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