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'Deserves the Bud Light treatment': Target faces backlash over trans-friendly clothing line

Many of the trans-friendly outfits from Target's new line are reportedly aimed at toddlers and children

LOS ANGELES, CALIFORNIA: Amid the ongoing controversy surrounding Bud Light's partnership with trans-influencer Dylan Mulvaney, another retail company has come under the scanner for similar reasons. Target has received intense backlash after it announced a new trans-friendly clothing line for the upcoming Pride Month in June.

Many of the trans-friendly outfits in question are aimed at toddlers and children, according to Daily Mail. One of the children’s t-shirts even features the slogan, "Trans People Will Always Exist.” Other products, including a $13 rainbow-striped tutu for toddlers and a $10 baby grow, feature the words, "Bien Proud."

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The new trans-friendly clothing brand, which specializes in designing clothes for children, has faced severe criticism as some activist groups, such as the organization Gays Against Groomers, have called for a boycott against Target. 

'Highly inappropriate'

“This is what you will find in the kid’s section of Target,” the activist group tweeted along with a video of the different trans-friendly outfits meant for children. “We urge you to take your business elsewhere,” Gays Against Groomers continued. “They are indoctrinating and grooming them with LGBTQ ideology. It is highly inappropriate and disturbing.” “We hope there are enough parents out there that understand how wrong this is and show them that this garbage will not sell,” the group added. “The only thing these people understand is money. Target deserves the Bud Light treatment. We will work to put the pressure on them.”

'Target deserves the Bud Light treatment'

Twitter users have also reacted to the news. One user tweeted, "TARGET deserves the BUD LIGHT treatment Like and Retweet…we need to get serious people. Please help send a message to TARGET." Another wrote, "I quit Target years ago when they started letting men into the women's dressing rooms and bathrooms." One user posted, "Yep. Stopped shopping there already. Lots of cheap cute stuff none of which I need," while another opined, "I’ve been against target since day 1. Please, we’ve shown organizational powers when it comes to Bud Light, we gotta boycott target too." "I starting boycotting Target when they publicly supported BLM while my city, Los Angeles was literally on fire...stay tuned for my vlog - The California Chronicles and Other Stories...I detail my professional experience with Target as a client," a user tweeted.

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